Service Alerts and Notifications

Notify customers in real-time with updates, reminders and alerts in a timely and reliable way

  • Wide API coverage to send transactional messages via HTTP, HTTPS, SMPP, XML
  • Use dedicated long-codes or short-codes for high brand recall and measure effectiveness with messaging insights and link tracking
  • Send critical messages with assured timely deliveries easily with our single API
  • Supports long messages, unicode for special character and regional languages to maximize reach
  • Influence customer behavior through up-sell or cross-sell of new products at the right time
Service Alerts and Notifications Illustration
Global 2FA Notifications Illustration

Global 2FA Notifications

Secure transactions with two-factor authentication and one-time-passwords

  • Secure, Reliable and Scalable platform that handles billions of transactions every month globally
  • Prevent creation of fraudulent account  and attempts at bulk account creation making sure that your digital community is secure, safe, and streamlined
  • Connects directly to hundreds of carriers around the world and employs a waterfall approach across multiple routes for assured, timely delivery
  • Build Verification into your applications with SDK’s available in many different languages.
  • Fallback on voice to Send OTPs in any of our supported languages.
Omni-channel messaging

Simple messaging API, SMS back up for all channels

  • Supports incoming and outgoing messages using easy-to-use interface
  • Create triggered communications with unlimited keywords, each with a personalized response message
  • Drive higher ROI for your marketing campaigns and engage your customers based on their behavior and actions
  • Get instant feedback and enable users and enterprises to gather information via link tracking
  • Carry out campaigns with upto 81 million interest based opt-in profiles and 750 million location based profiles
  • Write a message, pick recipients, schedule, send marketing link tracking and key words to engage your audience and drive sales.
Omni-channel messaging Illustration
A solution optimized for cost, speed and quality
We can scale with you Icon

We can scale with you

Whether you need thousands or millions of messages, our SMS API ensures timely delivery. Add more channels such as MMS, WhatsApp, and more using the same API

High volume worldwide support Icon

High volume worldwide support

No matter where your customer is, we can deliver SMS through our direct connections with 225+ carriers in over 195 countries that are fully scalable for high volume traffic

Developer - friendly with or without code Icon

Developer - friendly with or without code

Receive and send SMS via our API built with codes or with our ready-to-use Global SMS API

Engage customers through seamless automation and start building solutions with our Messaging API

Global reach with enterprise reliability Icon

Global reach with
enterprise reliability

Help enterprises engage across channels worldwide with direct carrier connections.

One platform, multiple channels Icon

One platform,
multiple channels

A single API to access every communication channel your customers use.

World-class support and Regulatory Compliance Icon

World-class support and
Regulatory Compliance

24/7 support for you and your team built for international laws and regulations.

Customer Engagements with Global SMS API.

SMS is a key channel from the 30+ channels that brands can use through Gupshup’s Messaging API, which forms the core of the messaging layer of the conversational messaging platform.

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Single API for Messaging

The Single API Messaging platform from Gupshup is the easiest way to implement conversational messaging on multiple channels.

Read more

Talk to the experts

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to