The summers are here and that means a few things. The weather is warm, and famous brands are offering a lot of discounts on their new line of summer wear! But instead of stepping into stores, more and more people are heading towards retail apps for their shopping needs. The world of shopping has seen a marginal shift to the digitized platform and the pandemic has further added to the cause.
Online shopping has evolved significantly over the years – first with the Internet, then mobile apps and now with the rise of conversational AI technology in retail and e-commerce.
Customers’ expectations of how they should be able to interact with retailers has changed significantly over the last few years. Speed and convenience are driving the consumer agenda today, when it comes to shopping.
For every industry, staying ahead of the most recent trends is the only way to survive, excel, and thrive in this fast-paced, hyper digital world. An important point for businesses always is to understand how to better interact with the customers, which is why having a strong strategy is necessary to navigate through changing times. The emerging approach hence for eCommerce retailers, and startups around the world is conversational commerce.
WhatsApp introduced the WhatsApp Business App in 2018 to aid businesses – both small and large – to connect with customers in a personalised, 1×1 manner. Currently, WhatsApp is the world’s most popular app, with over 2 billion monthly active users, and delivering over 100 billion messages a day
Given that everyone from millennials to boomers in virtually every country are comfortable with the app, most WhatsApp Business users are aware that the app helps them connect with their customers, no matter how old they are, or where they’re located. This article discusses all about chatbots for WhatsApp and how you can use a bot to handhold your customer service interactions.
The launch of the WhatsApp Business API was a major turning point in the way the businesses interacted with their consumers. It opened up various avenues through which customers and businesses could converse, and enabled businesses to respond to their customers’ queries in real time. With this API, several businesses have seen a significant uptick in their sales and revenues.
One of the many different ways businesses can interact with prospective customers is via a WhatsApp chatbot.
A WhatsApp chatbot is an automated conversational software. It enables customers to get answers to common essential questions about a business through WhatsApp, by chatting with a virtual assistant. All they need to do is pose their question to the chatbot, as they would to any other real person via WhatsApp’s chat interface. The answers given by the WhatsApp chatbot are typically automated, and usually instantaneous. There are various types and levels of WhatsApp chatbots, and the extent to which they can answer customers’ questions varies with the level to which they have been “trained”.
Why Conversational Messaging?
Businesses need to engage with their customers in real-time. Customer engagement drives revenues, customer satisfaction and market share growth. Therefore, businesses are always looking for better and newer ways to engage customers. Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational messaging is natural, intuitive and conversational – it forces computers to behave like humans. In that sense, conversational messaging is the most advanced format for engagement.
By Digital Diva
May 2, 2018
Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.
As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots. Continue Reading
By Beerud Sheth
Founder & CEO | gupshup.io
Jan 12, 2018
“Chatbots are the ideal solution for unique challenges in hospitality”
Can computers be hospitable? Can software be warm, friendly, genial? The answer to these questions will determine the extent to which chatbots and conversational experiences will transform the hospitality industry. This article from Gupshup discusses the latest chatbots technology trends as it relates to the hospitality industry.
Training schools recommend that the attributes required to succeed in the hospitality industry include commitment, enthusiasm, teamwork, efficiency, flexibility, time management, organization, communication skills etc. Therefore, let’s explore how chatbots measure up across many of these dimensions.
Product Marketing | gupshup.io
Feb 06, 2018
Digital assistants like Alexa, Google home and echo are increasingly becoming popular with consumers. Virtual assistants are aiding customers with day-to-day tasks like maintaining to-do lists, setting reminders and getting daily news updates amongst a plethora of other tasks.
Seasoned brand marketers have started taking notice of the power of conversations to drive marketing activities even though it’s just the early days of messenger marketing Facebook Messenger once a distant second to WeChat has advanced its messaging features while serving a global community. According to Facebook, 20 million out of the 70 million brands/pages are actively responding to consumer messages. Continue Reading
Product Marketing | gupshup.io
Jan 17, 2018
2017 proved to be a year dominated by messaging apps. The four biggest messaging apps surpassed all other apps in terms of terms of usage and popularity. Messaging has evolved from being a medium to connect people to a platform that’s helping hundreds and thousands of businesses from around the world carry out transactions, provide support and connect with their customers. While there are plenty of bot building platforms out in the market, the processes required to set up a fully functional bot might get a little overwhelming. At Gupshup, we truly believe that Bot building should be accessible to everyone, even non-coders hence we launched the Flow Bot Builder with exactly the same intention Continue Reading