Gupshup's WhatsApp API
Self Serve Pricing

Gupshup charges a standard 0.001 USD per message fee. WhatsApp charges conversation based fee and it is billed at actuals. Know more. Please refer below

Select Country

ComponentPrice (in USD/msg)

WhatsApp per conversation fee

  • Business initiated conversation
  • User initiated conversation
  • First 1,000 conversations per month per WABA
  • Conversations starting from Ads that click to WhatsApp or Facebook page CTAs

 

  • Free
  • Free

Gupshup per message fee (includes all messages in conversation)

  • Template message (for outgoing text/media up to 64KB)
  • Session message (for outgoing text/media up to 64KB and all incoming text/media)
  • Additional media (for outgoing text/media above 64KB)

 

Free credit for testing by Gupshup5.000
* Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals.The extra amount deducted after the capping limit will be refunded at the end of the day.

Additional Gupshup Media Fee Table

Media size rangeMedia fee
Setup or maintenance feeFree
Incoming media (any size)0.0000
Outgoing media up to 64KB0.0000
Outgoing media larger than 64KB, up to 5MB0.0010
Outgoing media larger than 5MB, up to 10MB0.0020
Outgoing media larger than 10MB, up to 15MB0.0030
Outgoing media larger than 15MB, up to 20MB0.0040
Outgoing media larger than 20MB, up to 25MB0.0050
Outgoing media larger than 25MB, up to 30MB0.0060
Outgoing media larger than 30MB, up to 35MB0.0070
Outgoing media larger than 35MB, up to 40MB0.0080
Outgoing media larger than 40MB, up to 45MB0.0090
Outgoing media larger than 45MB, up to 50MB 0.0100
Outgoing media larger than 50MB, up to 55MB 0.0110
Outgoing media larger than 55MB, up to 60MB 0.0120
Outgoing media larger than 60MB, up to 65MB 0.0130
Outgoing media larger than 65MB, up to 70MB 0.0140
Outgoing media larger than 70MB, up to 75MB 0.0150
Outgoing media larger than 75MB, up to 80MB 0.0160
Outgoing media larger than 80MB, up to 85MB 0.0170
Outgoing media larger than 85MB, up to 90MB 0.0180
Outgoing media larger than 90MB, up to 95MB 0.0190
Outgoing media larger than 95MB, up to 100MB 0.0200
Outgoing media larger than 100MB Not Allowed
* Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals. Extra amount deducted after the capping limit is reached will be refunded at end of every day.