Scale your customer engagement with a reliable and proven SMS API

Send and receive text messages without latency, with a superior network of direct carrier connections in over 225 countries

Talk to an expert
VM-GUPSHUP

Transform SMS into rich media messages with secure and verified brand profiles

Reach out to 900 million+ users globally using RCS Business Messaging, powered by Gupshup

Explore RCS
SMS Banner

Trusted by leading brands globally

icici
nsdl
citibank
mensa
ola
swiggy

Enhance customer experience with smart SMS campaigns and alerts

Reach your audience at scale with personalized bulk messages and send relevant launches, offers, deals and discount codes

Ensure mission-critical messages such as OTPs, transaction alerts are always on time with a prioritizing system to handle peak loads

Get more from your SMS marketing campaigns by enriching your content with trackable URL links

Enhance customer experience with smart SMS campaigns and alerts

Engage at scale with secure, compliant 2-way conversations

Let customers message you back with 2-way conversations on SMS using dedicated long and short-codes

Establish credibility and differentiate from spammers with Google verified messages and clear branding

Send uninterrupted SMS messages by complying with DLT registration with an AI powered algorithm that takes care of templates and Sender IDs

Engage at scale with secure, compliant <span>2-way</span> conversations

Enjoy reliable, low latency delivery-worldwide

Communicate on-time with our enterprise grade platform and automatic fallback to voice, WhatsApp after a specified time

Monitor and troubleshoot message delivery, track your global SMS sends and responses with a live monitoring dashboard

Send and receive messages in foreign and regional languages with support for unicode characters

Enjoy reliable, low latency <span>delivery-worldwide</span>
  • Open rates

    98%

    Open rates

  • Countries <br> globally

    225+

    Countries
    globally

  • Messages sent <br> per month

    9bn+

    Messages sent
    per month

Learn about the basic and advanced API features enabling you to send and receive SMS
Learn more

A reliable, scalable and feature-rich SMS API

card-icon

Pre-defined
templates

Execute faster with messaging templates and opt-in forms for use cases across your customer's journey

card-icon

Verify customer
identity

Add a second layer of run-time authentication for user verification and transactions using OTP

card-icon

Real-time
analytics

Facilitate a seamless connection of two on-call entities without disclosing phone numbers with number masking solution

card-icon

Proven quality
and scale

Get reliable delivery with premium routing and proven scale of billions of transactions every month

card-icon

Globally
compliant

Allow agents and customers to place a call instantly with a single click directly from the web or mobile app with click-to-call and click-to-video

card-icon

Alphanumeric
Sender ID

Enable customizable and personalized recorded voice interactions without human intervention

A reliable, scalable and <span>feature-rich</span> SMS API

SMS for any business

accordian-image

Easily authenticate new users, make logins secure, and safeguard transactions with OTPs

Secure authentication

Integrate quickly with apps and platforms you already use to create powerful solutions

Initiate conversations and nurture leads directly from CRM. Automate order tracking, notifications, alerts, and customer feedback.

zoho
Salesforce
Hubspot
Freshworks
See all integrations

Other products that might interest you

Instagram Messenger API

Engage, transact and build strong relationships with your followers and customers by automating conversations through Gupshup's Instagram API for Direct Messenger

Learn more

WhatsApp Business API

Build stronger customer connections with WhatsApp Business API. Engage customers across sales, marketing and support journeys

Learn more

Frequently Asked Questions