6 Billion

messages per month

300 Billion

messages & counting



A snapshot of businesses that work with us

Trusted by Facebook
Trusted by Twitter
Trusted by Whatsapp
Trusted by Google
Trusted by Cisco
Trusted by linkedin
Trusted by Infosys
Trusted by PayTM
Trusted by RelianceJio
Trusted by Uniliver
Trusted by Truecaller
Trusted by Flipkart
Trusted by OLA
Trusted by Zomato
Trusted by Wrigley
Trusted by Dishtv
Trusted by ICICI
Trusted by HDFC
Trusted by OYO
Trusted by HSBC
Trusted by Roborecruiter
Trusted by Citibank
Trusted by Vouge
Trusted by Kellogs
Trusted by MIXiaomi
Success Stories


Gupshup's SMS API helped a fashion portal inform customers about its time bound promotional offer and acquire quality leads.


  • Branded Sender ID
  • On Time SMS delivery
  • Wider customer reach
  • Effective CTA
  • In-depth customer analysis
  • Enchanced ROI for marketing campaigns
Myntra Illustration
HDFC Bank Illustration
Success Stories


Amazon, the ecommerce giant and HDFC, India's leading bank, co-branded a promotion using Gupshup's Smart Messaging Platform.


  • Preferred choice and Better reach
  • Rich Media
  • SMS+ Data Messaging channels
  • Personalised interaction
  • Clutter-free communication channel
Success Stories

Hindustan Unilever (HUL)

Gupshup's Voice solution helped HUL, the FMCG giant, to capture leads, forecast customer demand and continuously engage customers.


  • Lead generator
  • Authentic leads
  • Estimate product demand
  • Track sales effectiveness
Hindustan Unilever (HUL) Illustration
Enabling engaging conversations with
Kotak Mahindra customers
Case Studies
OYO Logo
OYO is known for providing a hassle-free stay experience to its customers at economical prices. But with its ever-expanding customer base, and with customers being geographically dispersed, it was challenging for the company to promote its offers, resulting in declining customer engagement and retention.
OLA Logo
Ola communicates with employees, drivers, and customers through various channels; including SMS, voice messaging, WhatsApp, and RCS. Given the vast fleet of cabs across India and other countries like Australia, New Zealand and the UK, Ola needed to streamline and consolidate all internal and external messaging communications.
Citi Bank Logo
Citibank offers a variety of banking products like loans, saving accounts, debit cards, credit cards, etc. Citibank wanted to better engage with and cross and up-sell their customers, leveraging their broad financial product portfolio. For this, Citibank needed a reliable customer messaging partner.
Khan Academy Logo
Khan Academy needed to offer personalized conversational support to all its users across the platform. Khan Academy was using SMS, Email, and In-App notifications to provide support to their community of students, teachers, and parents and drive app usage and adoption.
Explore our Use Cases
Know more

Get started with Conversational Messaging

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io