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6 B+

messages per month

300 B+

messages & counting


business & growing

A solution optimized for cost, speed and quality

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Easily configurable APIs to seamlessly integrate SMS, Data and Voice messaging into your business flow

Scalability Icon


Supports horizontal scaling with proven ability to scale up to 10000 TPS steady traffic and potentially unlimited peak traffic at short notice

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Security & Certification

Gupshup is ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES.

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Latency & QOS

Offers one of the lowest latency and superior quality of service within the industry

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Operator Connectivity

Provides global reach with a network of international operators across over 225+ countries for enhanced customer service

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Strengthens reliability with 100% component and hardware redundancy and latency based component failover mechanism

Offer your customers a better, unified communication experience

Multi-channel Auto Routing iconMulti-channel Auto Routing
Auto Template Management iconAuto Template Management
Rich conversational messaging iconRich conversational messaging
User preference management iconUser preference management
Security and certifications iconSecurity and certifications
Best Latency and QoS iconBest Latency and QoS

Centralize your customer communication using Single API to reach any popular messaging channel

Single API Illustration

Auto Intelligent Routing

Optimized message delivery across channels and carriers with built-in Auto Intelligent Routing.

Auto Template Translation

Deliver rich personalized content to every customer as per individual and regional preferences with auto-translate template messages.

Rich Conversational Messaging

Enable conversational workflows to drive customer engagement and loyalty by sending and receiving rich media like images, videos, geo-location and documents.

User Preference Management

Capture and manage customer's opt-in preferences, content preferences & channel preferences to deliver meaningful customer experiences.

Build Engaging Conversational Experiences with our Messaging API

Engage customers through seamless automation and start building solutions with our Messaging API

Global reach with enterprise reliability Icon

Global reach with
enterprise reliability

Help enterprises engage across channels worldwide with direct carrier connections.

One platform, multiple channels Icon

One platform,
multiple channels

A single API to access every communication channel your customers use.

World-class support and Regulatory Compliance Icon

World-class support and
Regulatory Compliance

24/7 support for you and your team built for international laws and regulations.

Talk to the experts

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to