Build advanced, interactive, omni-channel messaging services for any business

Illustraion Omni channel cloud APIs


APIs to send and receive SMS around the globe with high deliverability and low latency.

Voice APIs

APIs to make and receive calls from apps and orchestrate powerful, intuitive interactions.

Email APIs

APIs to deliver engaging brand experiences to the email inbox with ease.

IP Messaging APIs

APIs to create automated polls, surveys and lead capture forms on the web and distribute via any messaging channel.

Explore Solutions using Interactive, Omni-Channel Messaging APIs

Illustraion Two-Factor Authentication

Two-Factor Authentication

Strengthen security with One-Time Passwords delivered via SMS and Voice calls.

Illustraion Transactional Notification

Transactional Notification

Send real-time SMS alerts for order confirmation, dispatch updates and more.

Illustraion Link Tracking

Link Tracking

Generate short URLs and track user clicks by location, device OS, browser and so on.

Illustraion Click to connect

Click to connect

Convert sales opportunities faster by instantly connecting hot leads to sales teams.

Illustraion Group Messaging

Group Messaging

Manage opt-ins and broadcast messages to communities of interest

Illustraion Number Masking

Number Masking

Keep identities of buyers and seller private in online marketplaces.


Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to