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Presenters

Beerud Sheth - Co-Founder and CEO
Beerud Sheth
Co-Founder and Chief Executive Officer
LinkedIn
Srinivas B Vijayaraghavan - VP Marketing
Srinivas B Vijayaraghavan
VP Marketing
LinkedIn

Notes

In this episode of #ConversationalMessaging Podcast, Gupshup CEO Beerud Sheth and VP of Marketing Srini Vijayaraghavan discuss how marketing evolved with the infusion of technology. They talk about the evolution of marketing from offline to digital, and now, conversational.
Conversational Marketing Appeals To Intimacy
What makes conversational marketing better than offline and digital marketing is its ability to appeal to consumers' intimacy and relationship with the brand. Conversational marketing can make the consumers' experience highly personalized as they are talking to someone who knows them by their names, styles, preferences, and dislikes. The best thing about it is it doesn't cost that much to invest in, as it can be tied to the brand's existing marketing campaigns.
Conversational Marketing Personalizes Consumers' Experience
For most brands, having personal "shopping assistants" is only available for VIPs and premium-type of consumers who shop. However, with conversational marketing, it becomes possible for everyone to get their own shopping assistant/concierge/partner/helper that would be helpful in making valuable decisions for each purchase, only with the use of their smartphones. Beerud compares this level of experience with notable brands like Nordstrom and Zappos, which are both known for their top-tier customer service.
There's the offline analogies of that. With conversational marketing, you can replicate that same dynamic. That's an extremely powerful thing.
Beerud Sheth, CEO of Gupshup
Conversational Marketing's Powerful Entry Point
The first step towards shifting to conversational messaging is to have a platform (i.e. WhatsApp, Telegram, SMS, etc.) where your brand and your consumers can have a conversation. Once that has been set up, the next step is to find natural entry points like SMS campaigns, billboards, QR codes, or any existing campaign of the brand. Beerud shares that finding a powerful entry point provides richer experiences for the consumers and more opportunities for the brand to upsell and cross-sell.
Related posts:

Conversations build strong customer relationships

Conversational Marketing Tools

Ultimate Guide to Conversational Marketing

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io