Illustraion RCS combines the global reach of SMS with rich media messaging and engaging conversations

RCS combines the global reach of SMS with rich media messaging and engaging conversations

  • Reach over 1 billion customers* where they already are, inside their native messaging app
  • Create engaging customer interactions with RCS's rich UI, contextual and conversational messaging capabilities
  • Build a trusted Brand presence with customized branding options for logo, colours and brand name.

Enhance business communications at every step of the customer journey


Targeted Promotions,
Product Carousels


Welcome kit, How-to-videos,
KYC documents


Product recommendations,
Birthday wishes


Alerts, Notifications,
Customer Service


Re-engagement campaigns,


Rewards program,
Referral campaigns

Gupshup's out-of-the-box RCS Business Messaging solution

Single API

Use Gupshup’s Single API to reliably send and receive rich messages on RCS and 30+ other channels. Reach customers wherever they are as adding new channels is quick and easy with our Single API.

Auto Intelligent Routing

Rely on Gupshup's built-in Auto Intelligent Routing algorithm to automatically fallback to SMS if your user's carrier or device does not support RCS.

End-to-end User Preference Management

Deliver personalized content to every customer as per individual and regional preferences such as language and locale, to better engage customers with contextual communications.

Automatic Template Translation

Gupshup's Single API auto-translates templated text messages into rich cards or carousels with suggested Call-to-Action buttons for a richer intuitive messaging experience that results in better response rates.

Interactive Two-Way messaging

Drive customer engagement by building Rich Conversational workflows on RCS using Gupshup's bot platform. Orchestrate customer service and consultative selling with rich media like images, carousels, videos, geo-location and document sharing.

Smart Dashboards

Gain meaningful insights with real-time message delivery, read receipts and click-through rates on RCS to help improve the effectiveness of future customer interactions.

Ready to explore RCS for your business?

Let us know you’re interested by requesting for Early Access.

Please wait

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to