To migrate your WABA to Gupshup, fill in the Early Request Form and we'll let you know as soon as migration is available by WhatsApp.
One destination, Two paths
Choose from below whats suits you the best
Gupshup's WhatsApp API is the easiest and quickest way to introduce WhatsApp to your technology stack.
The API well-bundled with some advanced features for you lets you do a variety of things
You can choose from a range of preapproved templates to send alerts and notifications to your customers. WhatsApp has an average open rate of over 98%, making it most effective among all channels for sending crucial information like air tickets, payment reminder/confirmation, order updates etc.
WhatsApp is very deliberate about their users not getting spammed and they have ensured there are enough checks and policies in place. While this works in the favor of a legitimate business, getting user opt-in and managing them is a known pain-point. But don't worry! We've got it covered. Our WhatsApp Business solution or Automate WhatsApp Business gives you an assortment of tools to choose from to bring in opt-ins and further manage them, right on your dashboard
Gupshup gives you a testing environment loaded with all its features so that you get a hang of the product before going live. The sandbox is an excellent tool to test and validate your WhatsApp strategy. This is also the phase where our highly-responsive devsupport team will handhold you to execute your idea
As messaging becomes the new platform, chatbots naturally becomes the new app. You can automate a huge deal of your processes which includes but is not limited to customer support, onboarding, e-commerce transactions etc. Gupshup's WhatsApp bot building tool, which is entirely free to use comes handy if chatbot is a part of your strategy
Do you have a satisfactory CRM tool but would love to add WhatsApp as one of your channels? Gupshup's WhatsApp APIs just lets you do that. All your routing logic, user management, interface stays just the way it is with an additional channel that has over 1.5 billion users. This is the time to put your 'go where the user is' vision into action
Our WhatsApp customer support tool is just the right fit for you if you are continuously struggling with customer support queries. Apart from the fact that it helps your customers reach you with their favorite channel, we have some exciting features to help you scale up your customer support
On your single central number you can have multiple agents addressing customer queries and requests. This works in your favor, on multiple levels. You don't have to manage multiple numbers to scale your support staff and you can now cater to queries 24x7 or have agents solving them at the same time
We've designed our chat screen to ensure there is minimum handholding and training required for support staff. The chat screen that is deliberately inspired by the interface of WhatsApp for web makes it familiar and easy to use. There are additional sections that lets you access analytics, profile information etc
The tool is also equipped with web-widgets, QR code, etc. to get users on-board. You can also manage these users on the same dashboard with features like labeling, archiving etc.
You can set auto-responses for customers with common queries. In a more technical sense, they will be bots talking to your customers on your behalf. At any point, the bot is stuck or unable to respond to a question a support staff can take over the conversation. This helps you reduce staff cost and manage traffic in the log run
NOTE : Below rates are effective from Feb 01, 2022 when WhatsApp's Conversation Based Pricing Model goes live.
Till Jan 31, 2022, regular template message WhatsApp fee will apply for the respective country. Know more
|Component||Price (in USD/msg)|
WhatsApp per conversation fee (w.e.f Feb 01, 2022)
WhatsApp per message fee (ends on Jan 31, 2022)
Gupshup per message fee (includes all messages in conversation)
Free credit for testing by Gupshup
Session messaging fee is applicable for both incoming & outgoing messages (text and media with/without captions)
* Unlimited free messaging after capping reached. WhatsApp fee will be charged at actuals. Extra amount deducted after the capping limit is reached will be refunded at end of every day
|Media size range||Media fee|
|Incoming media (any size)||0.0000|
|Outgoing media up to 64KB||0.0000|
|Outgoing media larger than 64KB, up to 5MB||0.0010|
|Outgoing media larger than 5MB, up to 10MB||0.0020|
|Outgoing media larger than 10MB, up to 15MB||0.0030|
|Outgoing media larger than 15MB, up to 20MB||0.0040|
|Outgoing media larger than 20MB, up to 25MB||0.0050|
|Outgoing media larger than 25MB, up to 30MB||0.0060|
|Outgoing media larger than 30MB, up to 35MB||0.0070|
|Outgoing media larger than 35MB, up to 40MB||0.0080|
|Outgoing media larger than 40MB, up to 45MB||0.0090|
|Outgoing media larger than 45MB, up to 50MB||0.0100|
|Media size range||Media fee|
|Outgoing media larger than 50MB, up to 55MB||0.0110|
|Outgoing media larger than 55MB, up to 60MB||0.0120|
|Outgoing media larger than 60MB, up to 65MB||0.0130|
|Outgoing media larger than 65MB, up to 70MB||0.0140|
|Outgoing media larger than 70MB, up to 75MB||0.0150|
|Outgoing media larger than 75MB, up to 80MB||0.0160|
|Outgoing media larger than 80MB, up to 85MB||0.0170|
|Outgoing media larger than 85MB, up to 90MB||0.0180|
|Outgoing media larger than 90MB, up to 95MB||0.0190|
|Outgoing media larger than 95MB, up to 100MB||0.0200|
|Outgoing media larger than 100MB||Not Allowed|
Latin America users can now pay in your local currency via Ebanx
Unlike the WhatsApp for Business app, the WhatsApp Business API is not free. The price depends on the WhatsApp Partner - also known as a Business Solution Provider (BSP) - that will set up the API for the business. BSPs pay WhatsApp to connect to the API, and then provide the service to their customers, i.e., small/medium businesses. Every BSP sets their own price.
It's not possible to get a 100% free version of WhatsApp API for Business. The price of the API solution will vary, depending on the BSP.
Some BSPs charge companies a per-message fee for both session messaging and template messaging. Some BSPs like Gupshup charge a miniscule 0.0010 USD per message for outgoing text/media up to 64KB and all incoming text/media. WhatsApp charges BSPs for template messaging, and BSPs in turn charge companies a small fee per message.
The price of the WhatsApp API solution differs by BSP. Apart from the setup/deployment cost, BSPs also charge their customers for the two types of WhatsApp API messaging.
With Session Messaging, businesses can reply to customer messages within 24 hours. WhatsApp does not charge BSPs for these messages, and they may pass on this saving to businesses. But usually, BSPs do charge a small amount per session message (outgoing and incoming) that can range from $0.001 to $0.073. Gupshup for example, charges only $0.001 per session message.
Template Messages also attract a small fee (WhatsApp destination charges) that BSPs must pay to WhatsApp. This fee is based on WhatsApp's rate card, and depends on message destination and volume. BSPs then charge companies on a per-message basis.
With a WhatsApp API, businesses can:
By partnering with BSP like Gupshup, small/medium businesses also get access to data-rich analytics to gauge the effectiveness of their sales or customer support functions.
Messaging templates are set messaging formats that businesses can send notifications to customers who have opted in for such notifications.Read Blog
When you connect your WhatsApp Business API via Gupshup, you benefit from the expansive reach of WhatsApp and the communication capabilities of Gupshup for your brand.Read Blog
Added below language support for WhatsApp,
Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.
New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.
API.ai tool is now available for developing your NLP/AI bot.
Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.
New channels added for publishing bots- Smooch.io and your website as a web widget.
Now you can access our services including the bot builder tool using your Facebook login credentials.
Now you can delete the dummy bots created for testing from the My Bots Dashboard.
You can now access Bot specific data from your Dashboard itself.
Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.
We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).
Following is the list of parameters.
However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.
You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to firstname.lastname@example.org