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Experience Gupshup at MWC Barcelona 2024

On February 21, 2024 | 3 Minutes Read
ChatbotsConversational AIConversational EngagementGenericWhatsApp Business API

We’re living in the ‘Conversation First’ era now! Just as we chat with our loved ones on chat and communicate with them on the channel we wish to. Every customer also expects us to connect to them on their preferred channel and have human-like conversations.

A simple ‘Hello’ is easy enough to start the conversation. But what’s next?

It’s all about how you make your conversation personalized and more human-like to make your customers feel like having an ongoing conversation.

One of the themes at, MWC Barcelona 2024, ‘Connecting Everything’ just feels like connecting with your customers everywhere and everyone.

According to GSMA Intelligence, by 2030, there will be 6.3 billion unique mobile subscribers globally. This serves as a huge potential for mobile conversations and enables users to communicate with brands on the go right from their smartphones.

MWC Barcelona- GupshupPreviously from MWC Barcelona 2023

Similar to the previous year, we are thrilled to announce our participation in MWC this year. We will be presenting our Conversational solutions through live demonstrations and introducing our new Gupshup Conversation Cloud platform.

The full suite Gupshup Conversation Cloud provides with exciting opportunities to:

Ads that Click-to-Chat on social chat apps like WhatsApp let users initiate a chat, providing an interactive and engaging way to connect with potential customers. The system enables businesses to engage with leads in real-time and helps them to turn into loyal customers with just a click.

It’s time to shift from one-way messaging to interactive conversations, enabling a more personalized and engaging experience for users. The platform empowers businesses to create personalized campaigns. This likely involves tailoring messages and interactions based on user preferences, behaviors, or historical data, contributing to a more targeted and effective marketing strategy.

Once you have your online store on WhatsApp you can leverage the popularity and accessibility of the messaging platform to reach a wider audience and create a seamless shopping experience for customers. This includes driving product discovery, sharing product catalogues, enabling transactions and payments, and implementing upselling or cross-selling strategies.

Gupshup’s ACE LLM is here to start your Gen AI-powered chatbots and voice bots journey. These bots can handle routine queries, provide information, and resolve common issues, thereby reducing the volume of customer tickets. The use of artificial intelligence ensures efficient and accurate responses, contributing to an improved customer experience.

This event presents a unique opportunity to connect with like-minded leaders and explore the collaborative possibilities of how Gupshup can contribute to bringing your customers closer.

Whether you are from a Retail, Banking, Gaming, Hospitality, or any other industry, Gupshup’s team of experts is there at the grounds of MWC to discuss how we can help you build your conversational messaging strategies redefined by Generative AI Chatbots.

Come Meet Our Experts

MWC Barcelona Meet our Team Gupshup

Let’s have a cup of coffee together, with some Gupshup!
See you at Hall no. 6, 6F9.

Follow us on our social media channels as well, we will be posting live updates from our booth. Book a time to chat with the Gupshup team at MWC.


Jaitashri Bhoir
Jaitashri Bhoir
Jaitashri is a content and social media marketer. Through insightful and data-driven content, she enables her audiences to leverage the potential of B2B SaaS products. Beyond writing, she's a culinary explorer, avid reader, and passionate painter, infusing creativity into every endeavor.

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Read: Gupshup at MWC Barcelona: Making Online Shopping More Conversational in 2024
Gupshup at MWC Barcelona 2024