5 Ways To Increase Sales With Chatbots
On June 22, 2022
Businesses today are moving towards a more customer-first approach with their strategies. To increase sales, a business should focus on increasing loyalty, and this can be done through excellent conversational customer service. A recent study by Accenture found that 56% of CIOs and IT leaders surveyed worldwide say they expect conversational interfaces (like chatbots) to drive disruption in their industries. Having the ability personally engage someone and give them what they want right away (which is one of the main goals of having a conversational interface) can be incredibly valuable. Especially so for businesses that are already feeling the pressure from rivals in their industry who are ahead of them when it comes down to providing reliable, high-quality products and services at prices their customers want to pay.
Today’s consumers look at personalized services and products as a sign of importance. Which is why businesses are also looking to establish loyalty by using technology like chatbots that provide customers with personalized attention. This could be via social media or websites without making them feel too overbearing. This is where “you” come into play – as referenced in the recent Accenture research report showcasing the benefits of conversational interfaces for businesses.
How Do Chatbots Help In Increasing Sales?
Chatbots take over the basic support responsibilities and the sales agent functionalities. Be it lead gathering, prospecting, automated campaign management, or even delivering focused marketing experiences. Chatbots enhance the overall customer experience and add more value to your brand-customer interactions.
Chatbot automation can proactively send welcome messages, and lead capture prompts to website visitors as soon as they land on your webpage. They can start communicating in a human-like manner and offer a guided experience with automated, personalized replies, so visitors get the information they need at precisely the moments that they need it.
Let us understand how chatbots can proactively help in increasing the sales numbers.
1. Getting leads from visitors
Chatbots can automatically bring your customers onto your website and get them to sign up for your mailing lists straight away. A chatbot will greet you in real-time with recognizable messages that reflect any predetermined criteria set. Businesses can use a chatbot with long registration processes or requiring personal information without breaching security protocols. It also helps customers choose various options to narrow their search parameters. This offers value-added insights and a new level of convenience for all your visitors who might visit from different places at different times.
2. Sales-oriented chatbots
Artificial intelligence and AI-powered chatbots are changing the way sales work. Right now, it takes less than a minute for customer service agents to get “up to speed” with inventory information. But the fact is, conversational AI and chatbots can be used in other capacities in customer service, and they’re growing in popularity. Chatbots offer unique opportunities; they’re able to identify customer intent and gather valuable insights that AI can’t do independently right now. They can deliver personalized offers without getting stale or offering irrelevant products, so they’ve become a sure-fire way to drive engagement.
3. Organically increasing customer engagement
Chatbots can respond faster than typical customer service representatives and in multiple languages, which is especially useful for businesses that do a lot of cross-cultural business. Chatbots can also facilitate instant transactions and provide highly personalized product recommendations by using focus keywords (based on the message) when chatting with customers. Additionally, chatbot responses can tutor, give informed feedback based on specific customer interaction scenarios or even generate leads. Overall, chatbots can be far more effective than a live human agent in handling simple inquiries and questions, increasing customer engagement.
4. Taking care of abandoned carts
Chatbots are also ideal for sending automated notifications of abandoned carts. You can configure the chatbot to pop up immediately in the customer’s inbox and ask them if there is anything it can do to help. It could even be set up to send out tailored discounts based on what product a customer has been looking at or asking after recently, as well as personalized information about stock shortages and products that may be similar enough to still meet their needs. This would also tie in with retargeting using chatbots.
5. Chatbots for frequently asked questions
You can link your chatbot with your internal knowledge base, and thus it will be capable of answering FAQs that you have already saved as a part of this knowledge base. This will improve your workplace efficiency by reducing the repetitive work support staff must do. It will also result in happier customers since they see an increase in quality support due to automated answers. If you’re running a small-to-medium-sized enterprise, then using chatbots for FAQs is a definite win for you as it saves you money on recruitment costs and makes life more convenient for everyone who has to deal with customer service.
Chatbots are here to stay
Chatbots are changing the way that we understand customer relationships with brands. They can be used to welcome and convert website visitors in a conversational manner, allowing you to build and maintain rapport with customers while they’re evaluating your brand. Through their data-capturing abilities, chatbots can automatically improve their conversion rates over time as they collect knowledge about your business, industry, and what draws your customers in.
With Gupshup’s chatbot platform and integrations, you can use chatbot capabilities like agent management or collaboration features to expand upon each chatbot’s feature sets, so it becomes an all-inclusive tool for your sales team. Build intelligent chatbots that help increase sales for your brand.
Let us now try answering some very important questions around this topic:
How do chatbots help with sales?
Chatbots help enhance your customer’s overall shopping experience, which is essential for your sales funnel. 86% of the e-commerce and retail customers today insist that they are willing to pay 13%-18% more for a better customer experience. Hence, chatbots help brands increase their chances of selling and acquiring more customers.
How are chatbots used in a business?
To create customer profiles, chatbots help collect customer information like customer name, profession, and contact details. They also help learn what the customers can ask for, their product preferences, etc. So chatbots can also keep existing customers engaged through push notifications.
How can a chatbot be used to improve a company’s processes?
Chatbots can help streamline a company’s internal processes. Many businesses use chatbots to ensure their internal business processes are more efficient. Chatbots can manage calendars, hunt down documentation, and even make it easier to manage assets, such as social media.
How do chatbots help customers?
Chatbots are self-help tools for improving communications. Brands can use it to improve customer experience, generate more sales, and build a deeper rapport with customers. They also allow customers to interact with your brand through stimulated conversations easily.
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