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Streamline Login Experience with 1-Click Auth on WhatsApp

On April 13, 2023
AnnouncementsGenericWhatsApp Business API
Streamline Login Experience with 1-Click Auth on WhatsApp

In today’s digital world, accessing different services and apps requires creating different usernames and passwords, which can be cumbersome for users. Moreover, the OTP verification process can also be time-consuming and inefficient. This is where Sign in with whatsApp comes in, a login solution for Brands that simplifies the login process for users. In this blog, we will explore the benefits and use cases of this innovative product.

Benefits on 1-Click-Auth:

1-Click-Auth AKA Sign-In using WhatsApp eliminates the need for the OTP verification process, which is often delayed or fails to deliver due to network issues. This feature makes the login process more efficient and faster, taking less than 5 seconds. Users can access the app or website without any delay or hassle, and they can start using the app or website right away. This feature significantly improves the user experience, making it more seamless and convenient.

Another benefit of 1-Click-Auth is its 100% success rate. OTP-powered login systems have a success rate of around 95%, which means that some users may experience delays or errors while logging in. On the other hand, 1-Click-Auth has practically zero failure rate, ensuring that users can log in without any issues. This feature makes the login process more reliable and efficient, improving the overall user experience.

One of the most significant benefits of 1-Click-Auth is that brands get 24-hours of free communication credits from WhatsApp. When users log in using 1-Click-Auth, they also opt-in on WhatsApp and initiate the ‘User Initiated Message’ window. This feature opens up new possibilities for brands to communicate with their customers, such as sending promotional messages, transactional messages, and more. This feature can significantly improve customer engagement and loyalty, as brands can communicate with their customers in real-time.

So, how does it work?

How 1-click-auth works on whatsapp by gupshup

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When a customer wants to log in to their account, they simply click on the ‘Sign In with WhatsApp’ button on their mobile device. This takes them to a WhatsApp screen with a pre-populated message that they need to send to a designated number. After sending the message, the customer will receive a Token based Authentication link on the same thread.

Once the customer clicks on the link, they will be taken directly to their account without needing to enter an OTP. The user will stay logged in through device binding technology, which ensures that their account remains secure while also providing a more convenient shopping experience.

This technology is available on both web and mobile apps, making it accessible to customers no matter where they choose to shop. It’s a significant improvement over the traditional OTP-based authentication process, which can be cumbersome and frustrating for customers.

Real world applications:

Now, let’s look at the use cases of 1-Click-Auth. The product can be implemented by various enterprises, including e-commerce portals, travel apps, D2C websites, healthcare providers, pharmaceutical companies, media and entertainment websites, D2H services, ed-tech and educational institutions, social media platforms, food, restaurant, and delivery services, and gaming companies.

  • E-commerce: Shopping cart abandonment is a major challenge in the e-commerce industry, and one of the reasons for this is the tedious login process. To tackle this problem, businesses can implement 1-Click-Auth, a feature that allows customers to quickly log in and complete their purchases. By reducing cart abandonment rates and improving the overall customer experience, 1-Click-Auth can significantly increase sales and customer loyalty.
  • Media and entertainment: For media and entertainment websites, creating accounts is often necessary to access content like movies, TV shows, and music. However, this process can be cumbersome and discouraging for users. With 1-Click-Auth, the login process can be streamlined, making it easier and faster for users to access their favorite content. By improving the user experience, businesses can boost engagement and retention.
  • Travel: Travel apps require users to create accounts to book flights, hotels, and other services. However, managing multiple account credentials can be a hassle. With 1-Click-Auth, users can simplify the login process and reduce the time spent on the app, improving the overall travel experience.
  • D2C: Direct-to-consumer websites can also benefit from 1-Click-Auth, as it can streamline the login process for customers. This feature can increase customer engagement and loyalty, as customers can quickly access their favorite products and services.
  • Healthcare & Pharma: In the healthcare industry, patients often need to access portals to book appointments, view medical records, and receive other services. However, this process can be complicated and time-consuming. With 1-Click-Auth, patients can simplify the login process, making it easier to access the services they need. This feature can improve patient satisfaction and loyalty, while streamlining administrative processes for healthcare providers.
  • Edtech: For students using educational portals, remembering multiple credentials for different portals can be difficult. 1-Click-Auth can simplify the login process, making it easier for students to access course materials, attend online classes, and complete assignments. This feature can improve the overall student experience and engagement.
  • Social media: Creating accounts on multiple social media platforms can be tedious for users, who must remember different credentials for each platform. 1-Click-Auth can simplify the login process, making it easier for users to access their favorite platforms and improve their overall user experience.
  • FnB: Food and delivery apps require customers to create accounts to order their favorite foods and services, but managing multiple credentials can be a hassle. 1-Click-Auth can simplify this process, making it easier for customers to access the services they want and improving the overall customer experience.
  • Gaming: Gamers often need to create accounts on various gaming platforms to access their favorite games, but managing multiple credentials can be difficult. With 1-Click-Auth, gamers can simplify the login process, making it easier to access their favorite platforms and improve their overall gaming experience.

In conclusion, 1-Click-Auth is a game-changer for both customers and businesses. It simplifies the login process for users, eliminating the need to remember usernames and passwords and streamlining the login process. It also eliminates the need for the OTP verification process, which is often delayed or fails to deliver. 1-Click-Auth has a 100% success rate, ensuring that users can log in without any issues. Moreover, brands get 24-hours of free communication credits from WhatsApp, allowing them to communicate with their customers in real-time. 1-Click-Auth can be implemented by various enterprises, including e-commerce portals, travel apps, D2C websites, healthcare providers, pharmaceutical companies, media and entertainment websites, D2H services, ed-tech and educational institutions, social media platforms, food, restaurant, and delivery services, and gaming companies. It can significantly improve the overall user experience, customer engagement, and loyalty, making it a valuable tool for any business looking to streamline their login process.

Interested to try out conversational journeys for your Business?

Priya Ranjan Mohanty
Product Marketing Manager

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