Gupshup Helped A Fintech Company Improve Its User Retention And Marketing Communications

With Gupshup’s IP solution (GIP Messaging), the fintech company increased transaction-related critical message delivery by 85%, improved its marketing communication, and onboarded new customers.

The Problem

Being a financial technology company with a wide range of banking and financial products, it needs to send out critical messages such as sharing OTP and other transaction-related notifications to its users on their registered number via SMS for carrying out transactions on their platform. However, the company started observing a 70% decline in the delivery of critical messages via SMS.

The Solution

Gupshup helped the fintech firm with its proprietary Gupshup IP solution to prevent transaction-related message delivery failure due to DLT constraints. With this solution, the company seamlessly delivered transaction-related critical messages to the registered phone numbers without timeout errors.

Recommended Resources

Blog

6 Advantages Of Chatbots For Companies & Customers

What are AI-powered chatbots, how do they work, the benefits of chatbots and why are they...
Read More >
Blog

5 Ways To Improve Customer Experience Via Text-to-Speech Technology

Take your customer support to the next level with text-to-speech technology! Read the blog to dig...
Read More >
Blog

Conversational AI To Boost Customer Satisfaction At Restaurant POS

Conversational AI is helping the Food & Beverage industry enhance customer satisfaction at POS. See how...
Read More >