Gupshup Helped A Leading Cooperative Bank Onboard Users via WhatsApp

Gupshup’s WhatsApp Business API solution has revolutionised how the bank shares notifications with its end-users conveniently. It helped the bank reduce the dependency on support calls by 42%, thereby increasing its user retention and engagement by 1.5x.

The Problem

The cooperative banking institution has a widely spread customer base in urban India. It wanted to better engage with and cross & upsell their customers via WhatsApp. For this, it needed a reliable customer messaging partner.

The Solution

Gupshup helped the bank increase their interaction with customers and also helped them get a cost-effective mobile solution for their customers’ engagement and acquisition. Leveraging Gupshup’s innovation in technology, the bank also uses an opt-in via missed call service to bring more customers into its fold.