Illustraion Engage with billions of people on WhatsApp, the world's favourite messaging app.

Engage with billions of people on WhatsApp, the world's favourite messaging app.

  • Reach 1.5 billion global WhatsApp users and build a brand presence where your customers already are
  • Securely enable private conversations with WhatsApp end-to-end encryption
  • Drive customer engagement with Rich, Interactive and Conversational brand experiences on WhatsApp

Quickly enable rich conversational customer experiences with WhatsApp

Notifications Illustration


Keep customers informed anytime, anywhere with real-time notifications for booking confirmation, delivery alerts and service

Product Discovery Illustration

Product Discovery

Help customers discover products and services they need, all through WhatsApp's natural and rich conversational interface. Convert conversations
into transactions.

Customer Support Illustration

Customer Support

Enable support teams to respond instantly to customer queries and troubleshoot faster using rich media sharing. Automate replies to FAQs
for quicker resolution.

Out of the box solution to customize your experience

Set automated responses icon

Set automated responses

Keep your customers engaged while on the go with pre-trained responses to FAQs and automated responses for away or BRB modes

Switch to live chat mode icon

Switch to live chat mode

Step in to live conversations and share rich media whenever required. Never miss an important message using the web or mobile panel

Customize your assistant icon

Customize your assistant

set a display name, a display picture and greeting message customized to your business needs with the Gupshup Whatsapp assistant

Gupshup has enabled leading enterprises to gain Early Access to WhatsApp Business
Gupshup Pricing

$ 0.001

per message*

*This is the prepaid Gupshup per-message platform fee to send and receive messages to all countries, over and above WhatsApp's charges. For postpaid pricing with committed-use contracts, high volumes, custom templates, Enterprise-grade SLAs and dedicated support, please talk to Sales.

Build Engaging Conversational Experiences
Build Engaging Conversational Experiences Icon
Messaging API
Single API for all your messaging needs
Bot Platform
Tools for building conversational experiences
Engagement Tools
Tools for conversational campaigns

Please wait

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to