Redefining CPG & FMCG With Conversational AI

Consumer Packaged Goods (CPG) is the most challenging industry where brands operate at a razor-thin margin. It is an industry where brands spend a great deal of money in marketing so that they can convey their messages to the end consumer effectively. However, the traditional marketing techniques such as Print, TV, Billboards, and Mobile Ads are not as effective. With the rise of internet usage and adoption of messaging apps, consumers want to have conversations with brands. Several CPG brands are adopting chatbots and integrating across multiple messaging platforms such as WhatsApp, Messenger, Telegram, SMS, and Instagram.

In this e-book, we cover a few key challenges in the CPG/FMCG industry and how conversational messaging can solve them across various use cases.