In this episode of #ConversationalMessaging Podcast, Gupshup CEO Beerud Sheth & VP of Marketing Srinivas discuss how the Messenger API by Instagram can be a game-changer for brands, consumers and influencers. Tune in to learn how to make use of Instagram API for your brand’s marketing, commerce and support.
Instagram API just dramatically transforms a brand, a business or an influencer’s ability to engage their fans, followers, and customers.
Beerud Sheth, CEO of Gupshup
The Instagram We Love
Instagram is a powerful social media platform that has millions of users. It enables its Messenger API to present countless opportunities not only for brands but also for consumers. Automated chats through Instagram direct message (DM) gave way for businesses to increase their interaction with consumers and for influencers with their followers. The converging of social media (public) and conversational messaging (private), according to Beerud, made a lot of impact on how brands operate.
Making the Experience Personal
Beerud thinks that this automation, if done right, could be a rich experience for consumers, brands, and influencers. For example, through trained AI or smart bot, consumers can DM their favorite influencers or celebrities and get an “authentic” response. Influencers, on the other end of the spectrum, can monetize from increased engagement, partnership with brands, or by simply using the feature however they like.
Everything in One Go
The Instagram API is an all-encompassing capability that can help with brands’ marketing, selling, and support. The platform can now be used to cater to all concerns, starting from the announcement, deals, launches to the selling itself, up until resolving customer issues such as cancellations, returns, etc.
However, Beerud notes that aside from Instagram, there are other channels (WhatsApp, Facebook Messenger etc.) that brands can use aside from Instagram, so make sure to check those for consumers to have as many options as possible when connecting to brands.