Buying a vehicle is a huge decision that one makes, after considering numerous pros and cons. It involves a considerable amount of research, too, mostly done on the Internet. However, one always feels that talking to a sales rep brings better clarity for decision-making. Buying an automobile also requires multiple visits to the dealership and interactions with the sales rep. Hence, dealerships need to make the process of discovering, exploring, and booking automobiles relatively smooth for customers. They also need to find a smoother way to negotiate, close the deal, service and provide after-sales support quickly and be available 24×7 for customers. Conversational messaging can play a significant role in this.
Conversational messaging is the process of one-to-one interactions between businesses and customers on a messaging platform that they are already on. It involves chatbots that interact with customers, and engage them with meaningful conversations that help them get answers for their queries. A chatbot is an automated technology that can execute specific tasks with little or no human intervention. Conversational messaging in the automobile dealership parlance makes life easier for everyone involved. You can compare the chatbot with a sales rep who has answers to all queries of customers.