Browse Category by Google business messaging
Chatbots, Conversational Messaging, Google business messaging

Google Business Messages – An All-In-One Guide

According to one survey quoted by Google, 75% of consumers prefer to engage with brands over private messaging channels rather than over traditional channels. The same survey also found that:

  • Support via private messaging is the “new normal” for 70% of respondents
  • Yet, only 39% rated their experience using such private channels as positive
  • 83% of them have higher expectations for digital customer service than they did in the past
  • 50% said that they didn’t mind service provided by chatbots, as long as their issues are resolved

The trend towards digital, messenger-based customer service is on an upswing. And it will continue to remain so in future. To take advantage of all the benefits offered by digital care, brands need to optimise their mobile conversational messaging programme. One powerful yet easy way to do this is, by leveraging the scale and reach of Google Search and Google Maps.

Enter – Google Business Messages.

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Conversational Messaging, Google business messaging

Get Google Messaging API for your Business

Google is one of the most used search engines on the web today. Its easy-to-use interface and capabilities ensure a more extensive search experience, making it a favorite for most Internet users. With 2 trillion global searches on its search engine each year, Google has become the de-facto gateway to the world. If, as a business, you connect with your customers who search for keywords related to your business via Google Business Messaging, it is easier to acquire them as customers, sell them products and services, and also support them.

There’s scope for broad business exposure, and with Google Business Messages, businesses can provide an easy and direct conversational channel to customers. These could be right from the primary entry points on Google Maps, Search, and brand websites. Your customers chat directly with your business from these entry points, thus, driving more sales while providing excellent customer service and support.

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