Today, messaging apps like WhatsApp, Facebook Messenger and Instagram, play a vital role in getting people connected with businesses and brands. Conversations with brands have increased as customers are getting engaged on a platform that they are already spending a lot of time on. According to Instagram research, 90% of people on Instagram follow a business and 50% are more interested in a brand when they see ads for it on Instagram.
Instagram has emerged as a highly engaging social media platform that has attracted several businesses, celebrities and influencers. Now with the introduction of Gupshup Messenger API for Instagram, businesses can make their Instagram conversations richer, more contextual and personalized. With these, Instagram Messaging will serve as a new monetization channel for businesses, celebrities and influencers with business accounts, apart from enabling more engaging conversations.
3 steps for starting to use Messenger API for Instagram
- Step 1 – Check if you have a business account on Instagram – this service is currently only applicable to business accounts on Instagram. If you don’t have one, get yours at https://business.instagram.com/.
- Step 2 – Identify your engagement objective for your followers – if you are a business, understand if you want to use Instagram messaging for commerce use cases or marketing use cases or customer support use cases.
- Step 3 – Find the right partner to build your conversational experience – a partner like Gupshup that was the launch partner for Facebook Messenger API in 2016 and for the WhatsApp Business API in 2018, can help build the right conversational experience, driven by conversational AI for you on Instagram.
Benefits of using Messenger API for Instagram
Integrate with your current workflows
With the new Instagram API, businesses can integrate Instagram messaging with their current applications for business and existing workflows. Brands can indulge in better two-way conversations with their followers, increase customer satisfaction and in turn grow sales.
Accelerate responses and customer engagement
The addition to the Messenger API is Gupshup’s overall effort to make it easier for businesses to reach their customers across a plethora of apps. Brands can now respond to basic customer queries faster using automation, while more complex queries can be handled by human agents via live support.
By integrating the Messenger API for Instagram, businesses and celebrities and influencers with business accounts can effectively scale messaging workflows to better their customer experience, build more authentic relationships and monetize their follower base.