Gupshup’s WhatsApp
Self Serve Platform

Send notifications and provide support to your customers on their favorite messaging app


Provide a simple,secure and familiar experience for your customer

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WhatsApp solution

Gupshup's WhatsApp solution is a bundle of advanced tools and APIs to help you enable WhatsApp for your business. The self-serve, easy to implement solution is free to set up with no billing commitment or monthly subscription fees.

All you need, packaged into one self-serve platform

  • Zero setup cost, maintenance fees

    Zero setup cost, maintenance fees

    Gupshup’s pre-paid, pay as you use model ensures there are no hidden fees and you pay only for what you use. There are no setup cost, maintenance fees or hidden charges. You can use the $5 free credit to test before going live

  • 1,2,3 Go live!

    1,2,3 Go live!

    Few easy steps and you are live! It’s that simple to implement Gupshup’s WhatsApp self-serve solution. We have carefully designed products that make onboarding seamless for enterprises of all sizes and scales

  • Authorized distributor of the WhatsApp business solution

    Authorized distributor of the WhatsApp business solution

    Gupshup facilitates easy coordination between you and WhatsApp. While most of the communication is automated, Gupshup efficiently takes care of processes that WhatsApp has deliberately left to human expertise

  • Round the clock support

    Round the clock support

    Every hour is a business hour at gupshup. Our support team is equipped and strives hard to resolve or escalate every issue promptly. Reach out to devsupport@gupshup.io for anything and everything

  • Easy migration

    Easy migration

    You can now migrate from any WhatsApp API partner to gupshup swiftly. This enables you to avail all the benefits and features gupshup offers without having to change the registered phone number

  • Insights that matter

    Insights that matter

    Our solution provides enterprises with detailed analytics to understand the effectiveness of their WhatsApp customer support efforts. You can use this user-level data to make critical business decisions

Use Cases

Send Notifications and Alerts

Get important alerts and notifications delivered right into your customer’s WhatsApp inbox. Keep users engaged by ensuring key messages arrive on time, everytime.

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Fixed Gupshup per message fee - as low as $0.001*. No hidden fees, no subscription fees, no volume commitment
*WhatsApp fee at actuals

Learn more about our easy WhatsApp on-boarding

If you are an ISV and want access to exclusive tools and APIs, apply to be our partner

Apply Now

WhatsApp API For Business FAQ

Yes, there is a WhatsApp API. It's specially designed for small and medium businesses that want to take advantage of WhatsApp's popularity to improve their sales, and boost their customer support. With this API, companies can easily introduce WhatsApp into their tech stack. Then they can provide the best possible customer care in multiple ways. They can participate in multichannel/multiparty interactions; create automated chatbots; deliver notifications, alerts and updates; integrate WhatsApp with their CRM; and more. Since WhatsApp is popular all over the world, brands can leverage this API to talk to customers, no matter their location.

The WhatsApp API is a solution for medium and large businesses to introduce WhatsApp into their customer support tech stack. It enables them to connect with their customers at scale to share information, answer questions, address concerns/complaints, and even send auto-notifications and alerts. The WhatsApp API is not an app, and there is no front-end interface.

Unlike the WhatsApp for Business app, the WhatsApp Business API is not free. The price depends on the WhatsApp Partner - also known as a Business Solution Provider (BSP) - that will set up the API for the business. BSPs pay WhatsApp to connect to the API, and then provide the service to their customers, i.e., small/medium businesses. Every BSP sets their own price.

Business users cannot simply download the WhatsApp API. To get the API for their small or medium business, they need to go through a BSP like Gupshup. Another option is to work directly with Facebook for Business by filling out the form here with relevant information about the business. However, this method will take longer as Facebook and WhatsApp review each application individually. It's faster to go through a BSP because these firms are already vetted by Facebook and part of their Partner Network.

It's not possible to get a 100% free version of WhatsApp API for Business. The price of the API solution will vary, depending on the BSP. Some BSPs charge companies a per-message fee for both session messaging and template messaging. Some BSPs like Gupshup charge a miniscule 0.0010 USD per message for outgoing text/media up to 64KB and all incoming text/media. WhatsApp charges BSPs for conversations, and BSPs in turn charge companies a small fee per message.

The price of the WhatsApp API solution differs by BSP. Apart from the setup/deployment cost, BSPs also charge their customers for the two types of WhatsApp API messaging. With Session Messaging, businesses can reply to customer messages within 24 hours. WhatsApp does not charge BSPs for these messages, and they may pass on this saving to businesses. But usually, BSPs do charge a small amount per session message (outgoing and incoming) that can range from $0.001 to $0.073. Gupshup for example, charges only $0.001 per session message. Template Messages also attract a small fee (WhatsApp destination charges) that BSPs must pay to WhatsApp. This fee is based on WhatsApp's rate card, and depends on message destination and volume. BSPs then charge companies on a per-message basis.

With a WhatsApp API, businesses can: 1. Talk to customers anywhere in the world. 2. Share important information, e.g., business address, description, website, email address. 3. Send timely notifications and alerts. 4. Bring customers closer to the brand to boost its equity and recall value. By partnering with BSP like Gupshup, small/medium businesses also get access to data-rich analytics to gauge the effectiveness of their sales or customer support functions.