Accelerate consumer transactions with digital convenience

Gupshup for Retail is the conversational solution for retail stores to digitize every aspect of their operations including marketing, commerce and support.

Retailer Dashboard

  • Automatic product catalog creation
  • Configure QR codes that are linked to the digital store
  • Reduce operating costs, shorten queues, manage advance orders / bookings / inventory
  • Manage customer profiles, campaigns and credits all in one place
Retailer Dashboard Illustration
Consumer Interface Illustration

Consumer Interface

  • Pre-created visually appealing product catalog
  • Flexibility in mode of payments - COD or pay online
  • Easy tracking of order status and management of various delivery addresses
  • Customers can save brand icon on their mobile home screen without downloading the app

Easy, Instant, Free to Set Up

  • Integration with your order management software
  • Integrated contactless payments
  • Works on all devices, No app download
  • No additional hardware cost.
Easy, Instant, Free to Set Up Illustration
Gain a competitive advantage Illustration

Gain a competitive advantage

  • Implement a contactless shopping experience with visually appealing and better user experience
  • Advertise your brand, create personalized offers and discounts with custom branding through the dashboard
  • Access hyperlocal and national delivery partners for quick order fulfillment
  • Operate your business in lockdown easily

Benefits of integrating with Gupshup for Retail

Seamless Integration

Integrate with your existing order management software with no app download or additional hardware required

Contactless Experience

Enable better user experiences via contactless shopping

Add Customizations

Advertise your brand, create personalized offers with custom branding through the dashboard

Leverage Delivery Partners

Access hyperlocal and national delivery partners for quick order fulfillment

Competitive Advantage

Run smooth operations by adding delivery option for consumers


Provide 24x7 business operations, even during lockdowns and holidays

Get started with Conversational Messaging

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor. tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to