Conversational Solutions for CPG
Leverage QR codes on packaging to drive 2-way brand engagement
Enable Offline-to-Online customer journeys with smart packaging
Improve D2C sales with conversational commerce
Pre-built Conversational Solutions for CPG & FMCG
Commerce
Marketing
Support
Distributor Bots
Allow distributors to place orders, track shipment, and make payment through conversational interface.
Consultative Selling
Help customers in understanding the product line and select right product for their use case.
AI-powered Self-serve Conversational Tools
No-code AI tools
Choose from a list of pre-built bot templates, customize its content and instantly publish it. Launch a fully functional bot in minutes
Low-code AI tools
With flow builder, create your conversation flow with a graphical editor and create detailed and advanced conversational bots using just point-and-click tools
Yo-code AI Tools
Scripting tools for modeling dialog; or link with tools like Dialogflow and Rasa.
Pre-trained CPG-specific AI models
Automate product discovery, payments, checkout, assisted selling, support, and recommendations
NLP-on-the-Fly - An API to process natural language queries with no training needed
Messaging Solutions for CPG & FMCG
Single-API for 30+ Messaging Channels
Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging
Payment Solutions via Messaging
With 1-click Bill Pay, offer your customers easy payment options via payment messages
Advanced APIs for Automating Micro-journeys
With Advanced APIs, we give you pre-built, customizable sequences that you can plug-in and use and accelerate the automation of key business workflows
Secure Messaging
Protect sensitive customer information like transaction value, with captcha, disappearing text, 3-factor authentication, and other security measures ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES.
Interact and transact with your customers across 30+messaging channels
SMS
Deliver text messages to 225 countries through a cost-effective and programmable single API.
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WhatsApp
Engage with customers on the most used messaging app in the world using our Single programmable messaging API and give them a conversational experience.
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RCS
Google RCS, an upgrade to SMS, offers enhanced messaging features with rich media, branding, read receipts, and suggested replies on the user’s native messaging app.
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GBM
A mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences.
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Gupshup Messaging
Advanced messaging channel works on top of SMS, website, and native mobile apps developed by Gupshup to offer rich formats and great flexibility in developing conversational experiences.
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Benefits to CPG and FMCG Companies
Seamless Integration
Integrate with your existing enterprise suites and IT infrastructure to give a holistic experience to users
24x7 Availability
Provide 24x7 business support, even during lockdowns and holidays
Automated Workflows
Convert digital workflows on websites/apps such as ‘checkout’ to conversational workflows over messaging apps
Print Ads Performance
Track real-time performance of Print Ads on Newspapers, Magazines, Billboards, etc. Do A/B testing
Coupon Redemption
Publish coupons that are redeemable through QR scan and add convenience to users journey
Be Omni-channel
Consistent experience across 30+ messaging channels and do not miss out on channel-specific audiences
Resources
Gillette - Survey Bot
Conducts conversational surveys over messaging channels to understand consumer preference about the product and perception of the brand
Link to bot
Conversational Commerce
The pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to discuss conversational commerce
Listen to the podcast
LetsGupshup
Initiate a conversation with us to know more about Gupshup for CPG & FMCG.
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