Build a Relationship with your Consumers with FMCG & CPG Chatbot API

With Conversational Messaging

fmcg chatbot

Conversational Solutions for CPG

Leverage QR codes on packaging to drive 2-way brand engagement

Enable Offline-to-Online customer journeys with smart packaging

Improve D2C sales with conversational commerce

Pre-built Conversational Solutions for CPG & FMCG

  • Distributor Bots

    Allow distributors to place orders, track shipment, and make payment through conversational interface.

  • Consultative Selling

    Help customers in understanding the product line and select right product for their use case.

AI-powered Self-serve Conversational Tools

  • No-code AI tools

    No-code AI tools

    Choose from a list of pre-built bot templates, customize its content and instantly publish it. Launch a fully functional bot in minutes

  • Low-code AI tools

    Low-code AI tools

    With flow builder, create your conversation flow with a graphical editor and create detailed and advanced conversational bots using just point-and-click tools

  • Yo-code AI Tools

    Yo-code AI Tools

    Scripting tools for modeling dialog; or link with tools like Dialogflow and Rasa.

  • Pre-trained CPG-specific AI models

    Pre-trained CPG-specific AI models

    Automate product discovery, payments, checkout, assisted selling, support, and recommendations

    NLP-on-the-Fly - An API to process natural language queries with no training needed

Messaging Solutions for CPG & FMCG

  • Single-API for 30+ Messaging Channels

    Single-API for 30+ Messaging Channels

    Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging

  • Payment Solutions via Messaging

    Payment Solutions via Messaging

    With 1-click Bill Pay, offer your customers easy payment options via payment messages

  • Advanced APIs for Automating Micro-journeys

    Advanced APIs for Automating Micro-journeys

    With Advanced APIs, we give you pre-built, customizable sequences that you can plug-in and use and accelerate the automation of key business workflows

  • Secure Messaging

    Secure Messaging

    Protect sensitive customer information like transaction value, with captcha, disappearing text, 3-factor authentication, and other security measures ISO 27001 certified and GDPR compliant company that supports SSL Encryption technique TLS 1.2 256 bit AES.

Interact and transact with your customers across 30+messaging channels

  • SMS


    Deliver text messages to 225 countries through a cost-effective and programmable single API.

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  • WhatsApp


    Engage with customers on the most used messaging app in the world using our Single programmable messaging API and give them a conversational experience.

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  • RCS


    Google RCS, an upgrade to SMS, offers enhanced messaging features with rich media, branding, read receipts, and suggested replies on the user’s native messaging app.

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  • GBM


    A mobile conversational channel that combines entry points on Google Maps, Search, and brand websites to create rich, asynchronous messaging experiences.

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  • Gupshup Messaging

    Gupshup Messaging

    Advanced messaging channel works on top of SMS, website, and native mobile apps developed by Gupshup to offer rich formats and great flexibility in developing conversational experiences.

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Benefits to CPG and FMCG Companies

  • Seamless Integration

    Integrate with your existing enterprise suites and IT infrastructure to give a holistic experience to users

  • 24x7 Availability

    Provide 24x7 business support, even during lockdowns and holidays

  • Automated Workflows

    Convert digital workflows on websites/apps such as ‘checkout’ to conversational workflows over messaging apps

  • Print Ads Performance

    Track real-time performance of Print Ads on Newspapers, Magazines, Billboards, etc. Do A/B testing

  • Coupon Redemption

    Publish coupons that are redeemable through QR scan and add convenience to users journey

  • Be Omni-channel

    Consistent experience across 30+ messaging channels and do not miss out on channel-specific audiences