4 Best Practices Of Building Chatbots With RCS Messaging

Bot Builder, Chatbots, Conversational Messaging, Generic, RCS
On October 6, 2021

With technological innovations every year, there’s something new that pops up. Chatbots have been one of the widely debated topics this year. With businesses focusing on optimizing customer experiences, chatbots are predicted to take over human conversations in the coming years.

Customer interaction and resolution have become a crucial part of any brand’s marketing efforts. As per the reports, the need for receiving immediate responses is as high as 80%, and lack of it directly impacts brand loyalty. (Dimelo)

Therefore, catering to consumer needs becomes a matter of priority for businesses trying to enhance the customer experience. Given the comfort and the dependency, which is almost 40% for branded chatbots, what becomes more important is to have a well-designed bot that represents your brand and meets customer expectations. (3C)

RCS as an enhanced form of messaging and how chatbots fit in:

With the introduction of RCS to enhance conversations through rich media messaging, the need to deploy a chatbot has become easier than ever. The demand for “content richness is steering” as more enterprises adopt RCS business messaging to engage with their users. (Routemobile)

Let’s take a look at the best practices to create an interactive RCS Chatbot:

  1. Structured conversion flow

    One needs to start with the basics. While designing a chatbot, it is necessary to visualize the entire journey of the user. Mapping out all the paths of the conversations is crucial to ensure the navigation is user-friendly and the users’ intent is met.

  2. Features that enable an excellent customer experience

    One of the perks of RCS messaging is rich media interactivity. Brands need to capitalize on this by providing their users’ features, making interactions smoother and engaging. RCS features such as suggested replies, suggested actions, images, gifs, and verified sender IDs can be introduced to make conversation flows highly interactive.

  3. Human or SMS fallback option

    A significant part of any user journey interacting with a chatbot is having an opportunity to connect them with a human for situations where a chatbot has failed to give the desired output. It can also include an option of an SMS which delivers content regardless of internet access.

  4. Your bot should be a reflection of your brand

    RCS allows businesses to not only engage with its customers but also infuse their brand identity. Incorporating your brand elements will enable you — Firstly align with your marketing efforts and, secondly, helps strengthen user confidence.

Final takeaway

With such a wide range of capabilities that RCS messaging has got to offer, brands without a doubt will want to capitalize on this to ensure smooth and interactive communication with their customers.

Gupshup is a global partner for Rich Communication Services (RCS) that upgrades SMS with branding, rich media, and enhanced interactivity. Reimagine the way you connect with your customers with RCS. Engage customers through seamless automation and start building solutions with our Messaging API.

Idris Shabbir
Associate Content Marketer| Dotgo

Recommended Resources


How to leverage Automated Click-to-Chat Ads to improve marketing ROI on Instagram

Click-to-chat ads enable brands to reduce drop-offs and increase conversions by engaging with prospects in one-on-one...
Read More >

Schedule WhatsApp Messages On Android & iPhone – The Complete Guide

Read our blog to learn how to schedule WhatsApp messages on Android and iOS with simple...
Read More >

How Conversational AI Platforms Enrich Media Consumption Experience

Conversational AI can improve media consumption by incorporating chatbots throughout the consumer journey.
Read More >
Read: Guide to Conversational AI Chatbots and RPA Integration