Conversational Commerce is LIVE in Singapore!
With the rise of mobile messaging apps such as WhatsApp and Facebook Messenger, Conversational Commerce is quickly becoming a popular choice for businesses looking to improve customer engagement and drive sales. By leveraging the power of chatbots and AI, businesses can provide personalized and real-time experiences that are tailored to the needs and preferences of each customer.
With over 2 billion active users, WhatsApp is one of the most popular messaging apps in the world. In Singapore, WhatsApp is widely used for personal communication and has also become an important channel for businesses to connect with customers. In this blog post, we will explore the importance of conversational commerce on WhatsApp in Singapore, and how businesses can leverage this platform to enhance customer engagement and drive sales. So, let’s dive in!
Newly Launched – Conversational Commerce in Singapore:
On 9th May, WhatsApp has rolled out in-app payments in Singapore. The feature is supported by payments service provider Stripe on Stripe Connect and Stripe Checkout, and will enable Singapore residents with a WhatsApp number registered here to pay using credit cards, debit cards or PayNow.
According to WhatsApp, the “seamless and secure experience” will let people and businesses buy and sell directly on WhatsApp without having to go to a website, open another app or pay in person.
The payment service is already available in Brazil and India.
The option to enable payments on WhatsApp in Singapore is available to local businesses using the WhatsApp Business Platform. And Gupshup is one of the few Meta’s business solution providers, to have access to enabling commerce in Singapore.
Gupshup launches Conversational Commerce AI Bot in Singapore:
One of the first brands to adopt Conversational Commerce in Singapore is Love Handle – Asia’s 1st plant-based butcher with the largest curation of Plant-based Meats, Dairy and Condiments.
Leveraging Gupshup’s powerful conversational engagement platform and expertise in end-to-end conversational commerce on WhatsApp in India and LatAm, Love Handle is enabled to showcase its products, enable personalized recommendations, and securely process transactions, all within the familiar chat interface.
Experience the bot here or read on to learn more about the seamless conversational commerce flow for Love Handle, powered by Gupshup:
Here are some of the ways Gupshup has helped Love Handle transform WhatsApp into a full-fledged commerce channel:
- Catalogs: With Gupshup’s Catalog Manager, the brand can easily upload and update the product catalog, complete with images, descriptions, prices, and inventory status. This makes it super convenient for the brand to manage their SKUs and in-stock items to deliver a better customer experience.
- Suggestions: Using Gupshup’s advanced AI and NLP capabilities, the brand can also offer relevant suggestions and tips based on customers’ preferences, purchase history, and context. For example, if a customer is looking for a repeated purchase, the recommendation engine can upsell a well-suited subscription.
- Orders: Once a customer has selected one or more items, Gupshup’s Order Manager takes care of the rest. It handles the payment flow, including multiple payment options such as credit cards, debit cards, or PayNow. The order manager also integrates seamlessly with Love Handle’s existing order management system, so the brand can receive orders, track the payment status and fulfil orders just like on any other channel.
- Analytics: Gupshup’s Analytics Dashboard gives the brand real-time insights into how the WhatsApp store is performing. Metrics such as chats initiated, conversation flow drop offs, clicks, conversions and revenue, enable the brand to leverage the data and insights to optimize marketing and sales strategies.
The future of conversational commerce in Singapore:
As the adoption of messaging apps continues to grow, businesses that embrace Conversational Commerce will be well-positioned to succeed in the competitive digital landscape. In Singapore, where mobile penetration is high and consumers are tech-savvy, the potential for conversational commerce is significant. With the launch of end-to-end conversational commerce solutions by Gupshup.io, businesses of all sizes can now create chatbots that can connect, converse and convert customers, one conversation at a time.
As more businesses adopt conversational commerce, we can expect to see a growing trend of consumers preferring to interact with brands through messaging apps, rather than traditional channels like email or phone calls. This will create opportunities for businesses to provide a more engaging and personalized experience for their customers, which can help to increase customer loyalty and drive sales.
In addition, as AI technology continues to evolve, we can expect to see more advanced chatbots that are able to understand and respond to complex customer queries and requests. This will further enhance the potential of conversational commerce, allowing businesses to deliver even more personalized and seamless experiences for their customers.
Interested to try our Conversational Commerce Solution for your Business?
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