Businesses are attempting to make massive changes to move faster today. Whether you want to build on top of what you already have or start from scratch, there are software systems available that allow you to make these improvements.
When you think about it, every business which was working in seclusion earlier is now associating itself to an API platform for gaining access to potential leads. For instance, cab companies need to take the support of more prominent platforms like service aggregators such as Uber to generate more revenue.
The old days of “spray and pray” or “batch and blast” marketing are long gone. In the past, marketers used to send out bulk advertisements, emails, or other forms of communications out to a huge group of people (spray). Then they would hope (pray) that the message would motivate at least some entities in the broad audience to show interest in the brand’s offerings, or even better – buy these offerings. Marketers paid no attention to personalisation, audience segmentation, or the measurement of metrics, such as conversion tracking or ROI.
The problem with this hit-and-miss approach?
The message got lost in a lot of noise, and therefore went unnoticed. In short, a lot of effort for very little reward.
Fortunately, modern brands and their marketing teams no longer have to rely on spray and pray marketing to get their message across. If anything, they can send personalised messages at scale to a captive audience and engage in meaningful, one-on-one conversations that are more likely to lead to conversions, sales, and customer loyalty and advocacy. And one of the most powerful mediums to achieve these goals is mobile SMS marketing.
In the ever-changing and ever-evolving landscape of the digital world that we inhabit now, especially since the advent of COVID-19, most of our purchases, transactions, and other exchanges happen online or via a smartphone. Hence, it is crucial for an upcoming or even an established FinTech company to understand the changing consumer needs and behavior. As of today, India remains at the cusp of the FinTech revolution. In the average 20,000 startups mushrooming, 10,000 plus are only FinTech related. These changes have actually revolutionized the FinTech ecosystem.
The transition or transformation of financial processes from physical to digital media, and onto web and mobile apps has been fast. But within digital media itself, there is another transformation taking place. Beyond the era of the websites and apps, there is an emerging era of conversations and messaging. FinTech also is moving in this direction of going beyond the app and is sort of living in the messaging ecosystem.
Today all your consumers can be reached via different messaging apps. These messaging apps are the most widely used platforms by customers and brands alike. If your brand connects with them via messaging on the channels they are already on; it is easier to acquire them as customers, sell them products and services, and support them post-sale. Integrating with Gupshup’s Single API for messaging is the best way to go about this. Engage your customers on ALL the messaging channel(s) they are on.
Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging. Key messaging channels like SMS, WhatsApp Business, WhatsApp self-serv RCS, GBM, Telegram, and Instagram are supported. Messaging API forms the core of the messaging layer of the Gupshup Conversational Messaging Platform. Our platform handles 4.5 billion transactions every month at mission-critical levels of reliability and performance. System redundancy and a reliable cloud platform enable us to deliver SLAs with a 99.9% uptime and reliability guarantee.