Browse Author by Mujahid
WhatsApp Business, WhatsApp Business API

WhatsApp for business accounts : What it means for enterprises

There is a new kid in the tech world: WhatsApp Business. This android mobile app allows small business enterprises to create business WhatsApp profiles that they can use to communicate with their employees and clients. It even has automated business greetings and replies for quick communications. The profile can include email and physical addresses, business description, website URL, and other pertinent business details.

Case study: The facts

WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading

Thought Leadership

2018 : The Year in Messaging

Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

Dec 31, 2018

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence.

Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew rapidly a few years ago, the more recent and interesting phenomenon is the rise of “messaging as a platform” – a platform for developers and enterprises to engage their customers and build advanced conversational experiences. Messaging and conversational experiences are gradually transforming every aspect of the human-computer interface. Continue Reading

Chatbots, Conversational Support

This is why you should integrate live chat feature into your bots

Convenience. That’s the one word to aptly suffice the no. 1 reason to have chatbot automation. You can never have enough of it! By that we mean, that chatbots can exist and operate for you to solve from pesky little to far more complex issues.

Your users may be very demanding and even after your bot repeatedly informs them about its limitations, they are still aggressive with their queries and on the verge to label your bots – “Dumb!” That’s where live chat comes into the picture. A smooth means to keep your customers happy!

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Announcements, Chatbots, Conversational Messaging

Gupshup launches its new bot builder platform- gupshup.io

Gupshup has announced the launch of its new bot builder platform, gupshup.io in India. The Gupshup platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot life-cycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots. Continue Reading