Case study: The facts
WhatsApp for Business is available not only in the Play Store but also on the web. That will make it easier for businesses to manage their profiles and to pursue varied business leads. From the web, business owners will be able to track their progress through the analytics data this app provides. It is expected that this new trend will hit the ground running immediately it is rolled out across the world. Continue Reading
By Beerud Sheth
Founder & CEO | gupshup.io
Dec 31, 2018
As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence.
Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew rapidly a few years ago, the more recent and interesting phenomenon is the rise of “messaging as a platform” – a platform for developers and enterprises to engage their customers and build advanced conversational experiences. Messaging and conversational experiences are gradually transforming every aspect of the human-computer interface. Continue Reading
Your users may be very demanding and even after your bot repeatedly informs them about its limitations, they are still aggressive with their queries and on the verge to label your bots – “Dumb!” That’s where live chat comes into the picture. A smooth means to keep your customers happy!
Gupshup has announced the launch of its new bot builder platform, gupshup.io in India. The Gupshup platform consists of omni-channel messaging APIs and bot builder tools. The omni-channel APIs enable connectivity to almost every messaging channel including SMS, Facebook Messenger, Slack, Telegram, Teamchat etc, with more to be added soon. The bot builder tools support the entire bot life-cycle including development, testing, deployment, hosting, publishing, monitoring, tracking, search and discovery of bots. Continue Reading