COVID and the lockdown across the country that followed in its wake has left an indelible mark on the foodtech companies. For starters, not only did businesses struggle to get their usual restocking, but their employees had no time off either as they attempted to keep themselves afloat as much as possible. Around the world, most businesses have turned to conversational messaging, for more customer engagement and retention. However, restaurant businesses have been a step ahead in adopting text-based conversations with customers with companies such as Swiggy and Zomato leading the way in terms of customer engagement experience.
The food industry is a very competitive one. There have been many small companies that have gone out of business due to larger, more powerful businesses stealing their customers. As a mobile/food app marketer, you need to have a user retention strategy in place to keep your users engaged and keep them using your app again and again.
WhatsApp as a messaging channel has been gaining a lot of traction because of its wide range popularity and easy-to-use interface. WhatsApp chatbots are also garnering attention for offering a frictionless customer experience. When setting WhatsApp chatbots as your new business communication channel, the first important step is to clearly communicate how both existing and potential customers can contact your business when required with a well-organized awareness campaign.
In a fast-paced world, communication plays an important role to get a hold of big opportunities.
Voice communications is one major domain of the telecommunications sector. It has played a supporting role in increasing sales for enterprises by facilitating corporate communications in marketing, collecting feedback, and managing employees. So technically, voice communications is a business solution which improves the performance of the enterprise by a huge margin. Enterprises can raise the bar by incorporating voice communications for internal and external communication.
In telecommunications, voice technology is used to a great extent for many purposes such as marketing and teleconferencing through indispensable telephone use, and most likely will continue to do so. Imagine an uptight scenario without telephones. It is enough that smartphones are taking over. The usage of telephone communication is very limited due to the rise of the mobile phone era. Mobiles and telephones serve different purposes. The growing popularity of mobile phone users has 2 outcomes: Nowadays, CPaas platforms are the main pillar for enterprise communication, overthrowing telecommunication. Secondly, voice and data messaging remains the same but the communication pipeline has changed.
The healthcare industry is under a lot of pressure lately, especially due to COVID and its ripple effects. The way hospitals traditionally conduct business isn’t enough to deal with the current demands being placed on the system by an increasing number of people who are looking for quality healthcare without the face-to-face barriers that prevent so many from seeking treatment. How can something be done about this?
Well, in large part the answer lies in better ways to reach patients than relying on traditional platforms like landlines and even SMS when you consider that a person checks their phone as many as 23 times each day which means there’s nothing more likely to grab someone’s attention than a text message. Healthcare sector needs to think about whether or not their target audience uses messaging services and then take the time to converse with those who happen to use them on a regular basis. This form of digital engagement is an excellent way for people to get the service they need in the moment that they need it most: when people are online.
While SMS messaging has become a ubiquitous part of our daily lives, it has been one of the most preferred means of communication since its inception some 31 years ago. A plain text message has evolved and revolutionized the way we communicate over time. Moving beyond communication, SMS today has created its own space for brands to reach out to its customers However, Application to Person (A2P) messaging came with its set of limitations — lack of customer engagement and no space for interactive response.
On the other hand, Person to Person Messaging (P2P) has been fragmented since the emergence of popular OTT apps like WhatsApp, Facebook Messenger, WeChat leading to the demise of native messaging. However, SMS has and continues to be a popular medium to reach out to customers, especially for push marketing. The question is then how it can be more customer friendly; customer experience driven and can bring better business outcomes compared to the OTT apps in the market.
Softwares with automated updates are changing the way users communicate via technology. An industry which is growing leaps and bounds is the supply and logistics industry. According to ICRA, the Indian logistics sector will grow 8-10% annually, surpassing the five-year CAGR that preceded it.
The demand for auto-updated software and 24*7 customer assistance at an affordable price is driving the increasing need for chatbots. Additionally, digital assistants’ learning algorithms to develop human-like conversational experiences is now a core competency that many top companies need in order to streamline their support procedures. A report by MarketsandMarkets on the Chatbot Market states that the market size will grow to USD 9.4 billion by 2024 at a CAGR of 29.7%. With such a surge expected in the future, sectors like logistics are increasingly turning to digital assistants, chatbots and virtual assistants in order to implement real-time communication technology. And what better platform to integrate your business chatbot on than the most popular messaging channel in the world; WhatsApp!
Today, the four biggest messaging micro-platforms (provided by Facebook and Google) have more active users than the four biggest social media platforms: Facebook, Twitter, Instagram, LinkedIn. Looking at this global trend, it seems evident we’ll be seeing an increase in 2022 in A2P messages sent from businesses and organizations to consumers. As things are now today, most business-directed messages sent to people are one-way but consumers want the ability to reply back.
Conversational messaging has made consumer self-service much easier and more convenient. Thanks to new technologies, customers can quickly have a simple conversation in order to find information about products and services they are interested in for example. This technology has been paving the way for faster, more satisfied interactions between companies and their customers.
Gupshup has been on an innovative drive when it comes to Conversational Messaging. In this blog, we highlight the core developments we have made in the area the past year, keeping in mind the trends for 2022.
When was the last time a travel agency booked your flight or a hotel room for you? Travel agencies did this back in the day, but that needed to make way for something more convenient and less stressful! These days instead of checking with travel agencies or standing in long queues, we simply type in a few keywords and the second we reach our destination we already know what’s ready and waiting for us.
Chatbots are the new travel assistants. You can ask them generic questions as well as specific queries. All the questions are answered with equal elan and minimal turnaround time. This is possible only because of the development in technology and businesses being open to integrating the same in their operations. Chatbot integrations have become a must for any industry that wants to reduce their operational costs involved in customer support and customer interface. Be it real estate, fintech, edtech or the travel industry.
Money transactions and cash flow are crucial, daily aspects of our lives. They include utility bills for electricity, gas, water, and travel, food, & luxury expenses. Paying them on time can be hectic and overwhelming, while delays can cause extra charges or late fees. So, during one of our Gupshup’s Conversational Messaging podcasts, Beerud Sheth, CEO of Gupshup and Srinivas Vijayaraghavan, VP Marketing, discussed implementing a new way for seamless payments and how it can benefit customers in their day-to-day lives. Listen to the podcast here.
Let’s learn how one-click payments make our lives easier.
The development of smartphones has given e-commerce companies a much easier way to use mobile messaging to get their brands across. Now, instead of waiting for people to come looking for them, businesses are targeting individuals directly through messaging apps such as Facebook Messenger, Instagram Stories and WhatsApp. And when it comes to the business potential behind WhatsApp chatbots and Facebook Messenger marketing, it makes sense that in terms of profitability and numbers, WhatsApp is currently the top messenger platform.
Businesses are attempting to make massive changes to move faster today. Whether you want to build on top of what you already have or start from scratch, there are software systems available that allow you to make these improvements.
When you think about it, every business which was working in seclusion earlier is now associating itself to an API platform for gaining access to potential leads. For instance, cab companies need to take the support of more prominent platforms like service aggregators such as Uber to generate more revenue.