Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use.
Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.
By Adwit Sharma
Manager- Presales and New Solutions
Dec 30, 2019
WhatsApp as a platform has become a critical and inseparable part of our online lives. Continue Reading
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).
Machine translation is on the rise. Google Translate, as well as other automated translation solutions like Bing Microsoft Translator, Babel Fish, PROMT, ImTranslator, have significantly improved over the years. With the help of neural networks and deep learning, they are now capable of translating more languages with better accuracy.
One of the notable aspects of machine translation is the use of bots. What are they? How are they related to search engine bots? Know the answers to these questions and more in the following discussions. Continue Reading
From chatting to conversing, the natural progression of assistants ‘sounds’ good
“Hey Google, how does the traffic look today”
“The roads are empty today you should reach for work earlier than usual”
This has become a common practice for households all across the world. Voice powered assistants have ‘quietly’ integrated with our lives. The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri and the one we will be covering in depth for this blog….the Google assistant colloquially called hey google.
After being the talk of the town for successive google i/o conferences, ok google has solidified as a service ubiquitous with voice-powered assistants. Google assistants are empowering smart homes and automobiles with the power of voice. Continue Reading
By Digital Diva
Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.
As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots. Continue Reading