Browse Author by Vimal Cherangattu
WhatsApp Business, WhatsApp Business API

How is Gupshup’s WhatsApp Customer Support Tool different from WhatsApp Business API?

Business leaders always need to keep an eye on new technologies to stay ahead of the curve and gain a competitive edge. When it comes to streamlining communications, and especially customer communications, few would argue against the popularity of WhatsApp. Almost everyone is already familiar with WhatsApp Messenger (the standard version). WhatsApp Business app certainly adds a few more features that make it an even better choice for organizations to use. 

Although there is a lot to like with WhatsApp Business app, it’s still not perfect. Custom solutions like Gupshup’s Customer Support Solution are built over WhatsApp Business API and is a plug and play solution. It can help you streamline your communications even further, gain a competitive advantage, and gain benefits beyond what WhatsApp Business can offer.

Continue Reading

Conversational Messaging, WhatsApp Business, WhatsApp Business API

WhatsApp for Business App vs WhatsApp for Business API (WABA)

Beerud

By Adwit Sharma

Manager- Presales and New Solutions

Dec 30, 2019

WhatsApp as a platform has become a critical and inseparable part of our online lives.
Our constant need for faster, engaging and secure communication that is agnostic to distance between the communicating parties has pushed messaging services to the top of our Smartphone augmented lives.
WhatsApp is at the forefront of this revolution and not undeservedly so. WhatsApp has approached communication to be clutter-free, personal and easy to use. The ease of use has enabled that my 5-year-old nephew to send me voice notes and pictures of the stars he gets on his homework.
He still cannot read or write however is able to regularly broadcast his feelings to everyone he loves without ever sitting down to learn how to use this platform.
There are no advertisements, no constant inflow of ‘publisher content’ and the feeling of individual space (that was missing on Social Media).

Continue Reading
Chatbots, Translation bots

How Translation Bots Work

Machine translation is on the rise. Google Translate, as well as other automated translation solutions like Bing Microsoft Translator, Babel Fish, PROMT, ImTranslator, have significantly improved over the years. With the help of neural networks and deep learning, they are now capable of translating more languages with better accuracy.

One of the notable aspects of machine translation is the use of bots. What are they? How are they related to search engine bots? Know the answers to these questions and more in the following discussions. Continue Reading

Virtual Assistants

5 Google assistant commands we love

From chatting to conversing, the natural progression of assistants ‘sounds’ good

“Hey Google, how does the traffic look today”

“The roads are empty today you should reach for work earlier than usual”

This has become a common practice for households all across the world. Voice powered assistants have ‘quietly’ integrated with our lives. The world of voice-powered assistants are dominated by the likes of Alexa by Amazon, Apple’s Siri and the one we will be covering in depth for this blog….the Google assistant colloquially called hey google.

After being the talk of the town for successive google i/o conferences, ok google has solidified as a service ubiquitous with voice-powered assistants.  Google assistants are empowering smart homes and automobiles with the power of voice. Continue Reading

Chatbots, Conversational Support

How Brands are Using Chatbots for Customer Service & More

Beerud

By Digital Diva

Guest contributor

Customer interaction is the key to success for brands. Whether it’s to drive sales, handle customer service issues, or foster and continue a relationship, two-way communication is critical. As these interactions occur, companies must do everything they can to collect and analyze useful data that delivers a problem-solving result, and artificial intelligence (AI) is beginning to play an increasingly important role in this equation.

As AI solidifies its position as a cornerstone of innovation for businesses, it continues to evolve and adapt. AI is already improving our interaction with technology through different forms of machine learning that recognize patterns in data to predict future outcomes. It also has the capability to better understand the massive amounts of data and information that businesses search for and apply those predictions to automated tasks. One way that companies are applying this shift in technology and data processing is through chatbots. Continue Reading

Thought Leadership

7 Ways We Use AI without Even Knowing It

Beerud

By Beerud Sheth

Founder & CEO | Gupshup

The rapid evolution of artificial intelligence (AI) has spiked anxiety within the general public. It’s understandable, as we are watching major corporations hand jobs off to robots while we see viral videos of robot dogs opening doors, foreshadowing the final conflict between man and machine.

But the reality is AI is already a part of our daily lives, and in such a way that it’s unlikely people would dream of giving up any of AI’s convenience. Artificial intelligence has, for example, saved you from an embarrassing typo; and it’s probably shaved a year off your timeframe to retirement. There’s so much more!

With that, here are seven ways AI is already helping you in ways you probably didn’t even know: Continue Reading

Thought Leadership

Bots Are The New Marketers

 
Beerud

By Beerud Sheth

Founder & CEO | Gupshup

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already.

 But it’s merely the latest phase in the evolution of marketing. The earliest phase was known “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing,” which meant creating interesting content and micro-targeting users via social media and large email campaigns. This newer phase involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

Continue Reading

Thought Leadership

Chatbots are the new HR Managers

lol1

Beerud

By Beerud Sheth

Founder & CEO | Gupshup

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.

HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all. Continue Reading