Advanced APIs provide access to multi-step conversational messaging journeys that can make your workflow building more efficient. What’s the difference between simple APIs and advanced APIs? Simple API calls give you access to execute single steps. So, if you need to craft a multi-step messaging journey, you need to program those API calls individually within the workflow framework you are building. With Advanced APIs, you can get pre-built, customizable sequences that you can plugin and use to accelerate the automation of key business workflows.
Gupshup’s advanced API helps build compelling messaging experiences quickly. You can put into place a smooth workflow that lets you access multi-step conversational messaging capabilities.