Browse Category by Advanced API
Advanced API, Messaging API, Single API

Top 5 Benefits of APIs in Business

Businesses are attempting to make massive changes to move faster today. Whether you want to build on top of what you already have or start from scratch, there are software systems available that allow you to make these improvements.

When you think about it, every business which was working in seclusion earlier is now associating itself to an API platform for gaining access to potential leads. For instance, cab companies need to take the support of more prominent platforms like service aggregators such as Uber to generate more revenue.

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Advanced API

Build efficient workflows with advanced APIs

Advanced APIs provide access to multi-step conversational messaging journeys that can make your workflow building more efficient. What’s the difference between simple APIs and advanced APIs? Simple API calls give you access to execute single steps. So, if you need to craft a multi-step messaging journey, you need to program those API calls individually within the workflow framework you are building. With Advanced APIs, you can get pre-built, customizable sequences that you can plugin and use to accelerate the automation of key business workflows.

Gupshup’s advanced API helps build compelling messaging experiences quickly. You can put into place a smooth workflow that lets you access multi-step conversational messaging capabilities.

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