The COVID-19 pandemic has brought in a new way of living for consumers and brands alike. Contactless shopping is the new buzzword. Add to this, the digitization of every commerce platform, businesses have their plates full with the task of engaging, retaining and making sales to customers amidst thick competition. Making sure to have a solution backed by conversational AI across multiple channels is the best bet for your business today.
If you connect with your customers via messaging, it is easier to acquire them as customers, sell them products and services and also support them. Conversations are more human than other forms of digital communication such as one-way SMS, advertisements, emails, etc. Connect with your customers on a highly engaging platform with an open-source API that focuses on privacy and security.
Product Marketing | gupshup.io
Oct 18, 2016
Chatbots are no longer a novelty. They have been around for quite some time and have become an integral part of our lives. Brands have started experimenting and implementing services through chatbots. On the other hand, the consumers have started interacting with chatbots more than apps. As the ecosystem evolves, brands would need to develop chatbots with clever capabilities that guarantee customer retention. Chatbots would need to be more ‘human like’ and not just throw dull and monotonous replies to the user. This is where AI (Artificial Intelligence) and NLP (Natural Language Processing) come into the picture. Continue Reading
Bots are on a steep rise. Bots provides an option to the users to use their messaging app on the mobile device to interact with a brand or business. Hence, every brand or business no matter how big or small is trying to use bots to increase their reach and engage with their customers. We are already witnessing bots being created in various fields of businesses like travel, customer support, accounting, e-commerce etc.
By Beerud Sheth
Founder & CEO | gupshup.io
June 20, 2016
Bots are essentially the latest re-incarnations of apps and websites. Everything you did previously using websites and apps, you will now be able to do through bots, with the added capability of doing it right within your favorite messaging app.
Why do bots matter, you wonder? If bots do the same things as websites and apps, is it really that different? Why would users switch from using websites and apps to bots? Continue Reading