Browse Category by Conversational Experiences
Conversational Experiences

Re-imagining CX across sales, marketing and support

The best customer experience strategy has one goal and that is to delight the right people and move them towards closing the sale. In this article, we will share with you how to reimagine your customer experience across sales, marketing and support to make sure that you are providing the best experience to the people in your sales /  purchase pipeline.

We will also cover some of the challenges in implementing a successful CX strategy for your company and offer tips for overcoming these challenges and building an effective customer experience strategy across these three main pillars.

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Conversational Experiences

Improve Customer Experience with Conversational AI

In the present-day “buyer’s market”, terms like customer engagement, customer satisfaction and customer experience (CX) are all the rage. And with good reason.

The modern customer is informed, digitally-savvy, and demanding. Great products and suitable prices are not enough to satisfy them, much less earn their loyalty. They expect brands to understand them, hear them, and treat them as unique individuals. Instead of generic, cookie cutter-type shopping experiences, they expect smooth, convenient, and personalised experiences at every touchpoint, and every stage of their buying journey.

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Conversational Experiences, Conversational Marketing, Thought Leadership

The Flow Bot Builder : A simple yet powerful approach to bot building

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Beerud

By Beerud Sheth

Founder & CEO | Gupshup

With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.

This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.
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Conversational Experiences, Conversational Marketing

Using conversational experience to drive sales and engagement

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The era of conversational experiences has arrived. The traditional means of marketing enshrined by the Yell and Sell methodology have ceased to leave a long-lasting impact. Customers of today want more than just being bombarded by promotional advertising; they want to be reached out personally. They value the time taken by brands to address to them one on one. For businesses, conversational experiences provide a wide variety of advantages over the traditional means of marketing Continue Reading
Conversational Experiences, Smart Messaging

The messenger custom chat plug-in on Open Beta

Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers.  As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences.  The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the custom chat plug-in. Continue Reading

Conversational Experiences, Conversational Marketing, Thought Leadership

Conversational Marketing : Bots are the new Marketers

Beerud

By Beerud Sheth

Founder & CEO | Gupshup

With the rise of “conversational experiences”, just about every business function — from marketing to commerce to support — is being redesigned to be conversational. In their eternal quest for better ROI, marketers have been eager to leverage this opportunity: conversational marketing.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing”, which meant creating interesting content and micro-targeting users via social media and large email campaigns. The next, new phase is conversational marketing, which involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

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