The best customer experience strategy has one goal and that is to delight the right people and move them towards closing the sale. In this article, we will share with you how to reimagine your customer experience across sales, marketing and support to make sure that you are providing the best experience to the people in your sales / purchase pipeline.
We will also cover some of the challenges in implementing a successful CX strategy for your company and offer tips for overcoming these challenges and building an effective customer experience strategy across these three main pillars.
In the present-day “buyer’s market”, terms like customer engagement, customer satisfaction and customer experience (CX) are all the rage. And with good reason.
The modern customer is informed, digitally-savvy, and demanding. Great products and suitable prices are not enough to satisfy them, much less earn their loyalty. They expect brands to understand them, hear them, and treat them as unique individuals. Instead of generic, cookie cutter-type shopping experiences, they expect smooth, convenient, and personalised experiences at every touchpoint, and every stage of their buying journey.
Ever since Mark Zuckerburg announced chatbots at Facebook’s annual dev conference at f8 well over a year ago, the tech giant has been aggressively rolling out updates to optimize the bot experience and make it easier for businesses to build long-lasting bonds with customers. As the updates roll out service providers, brands and businesses have started realizing the power of building strong conversational experiences. The latest addition to the series of well thought of and cautiously introduced updates is the introduction of the custom chat plug-in. Continue Reading