Browse Category by Customer Experience (CX)
Customer Experience (CX)

How a Conversational Interface can improve your customer engagement outcomes

The ubiquity of the Internet means that users’ demands regarding Internet-enabled services are also on the rise. In response to these demands, companies are coming up with newer technologies, not to deliver these services, but also to enhance user experiences. In every industry and sector, there is an increasing push towards providing better customer experiences (CX), combined with the realisation that this can be made possible by engaging users in a personalised manner. In fact, the personalisation of user experiences for an “audience of one” has become a major theme in the development and growth of Internet-based services.

Earlier engagement formats such as web and app were structured formats consisting of screens, tabs and buttons – they require humans to behave like computers; conversational interfaces are natural and intuitive – forcing computers to behave like humans. In that sense, conversational interfaces enable the most advanced form of customer engagement.

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Customer Experience (CX)

Our best blogs…

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Apr 17, 2018

Hey, there champ!

For this week’s blog, we thought of taking you down the memory lane

We’ve rounded the best blogs for your reading pleasure….Dig in!

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already. Read more Continue Reading

Customer Experience (CX)

The birth of Conversational Experiences and how brands are using them

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Sohan

Abhishek Munian

Product Marketing | gupshup.io

Mar 22, 2018

Ever since Facebook announced the launch of chatbots to the world in mid-2016, the well-established definition for the same went something like “a computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces”. Bots got the reputation of being lightweight apps that resided within messengers. Ever since their widespread acceptance, the world of marketing has never been the same. A  wave of a disruptive new trend in technology ushered into our daily lives. Continue Reading