The rise of digital smartphones, messaging apps, and the ongoing pandemic have significantly impacted the food and beverage industry in the past year. Social distancing ensured that most people used online platforms to order food from restaurants. Though it is considered a very relaxed approach, consumers do miss the experience of in-house dining. Restaurants thus need to make the ordering process as smooth and effortless as the dine-in experience for their customers.
The ongoing pandemic has forced many traditional businesses to go online. Among other industries, food establishments have found that going digital is one way to survive. Since the pandemic, most countries have enacted strict regulations for restaurants, bars, and coffee shops. Serving fewer people in your business means you need to find innovative ways to connect with more customers and drive sales.
For restaurants, this would mean getting more direct business from customers, implementing touchless dining for safety, and owning customer relationships through marketing efforts. Another challenge faced by the food industry includes poor data management. This can have detrimental effects such as lost or delayed orders, inefficient tracking and execution of orders as they come in from customers.
Gupshup is transforming the F&B experience and how. We work with the world’s leading restaurants to help them engage with customers over 30+ messaging channels across commerce, marketing, and support.
COVID-19 has accelerated the movement of restaurants going online. There are many aspects of taking a restaurant online – ordering, payment, delivery and marketing. One of the key aspects of an online restaurant experience is a digital food menu. A digital food menu is not just a digital copy of a physical menu that a customer can access. It is an interactive interface that makes it easy for a customer to scan, identify and choose dishes that they like and order and pay seamlessly, either in-person or online.