COVID and the lockdown across the country that followed in its wake has left an indelible mark on the foodtech companies. For starters, not only did businesses struggle to get their usual restocking, but their employees had no time off either as they attempted to keep themselves afloat as much as possible. Around the world, most businesses have turned to conversational messaging, for more customer engagement and retention. However, restaurant businesses have been a step ahead in adopting text-based conversations with customers with companies such as Swiggy and Zomato leading the way in terms of customer engagement experience.
The food industry is a very competitive one. There have been many small companies that have gone out of business due to larger, more powerful businesses stealing their customers. As a mobile/food app marketer, you need to have a user retention strategy in place to keep your users engaged and keep them using your app again and again.
WhatsApp as a messaging channel has been gaining a lot of traction because of its wide range popularity and easy-to-use interface. WhatsApp chatbots are also garnering attention for offering a frictionless customer experience. When setting WhatsApp chatbots as your new business communication channel, the first important step is to clearly communicate how both existing and potential customers can contact your business when required with a well-organized awareness campaign.
The rise of digital smartphones, messaging apps, and the ongoing pandemic have significantly impacted the food and beverage industry in the past year. Social distancing ensured that most people used online platforms to order food from restaurants. Though it is considered a very relaxed approach, consumers do miss the experience of in-house dining. Restaurants thus need to make the ordering process as smooth and effortless as the dine-in experience for their customers.
Listen to Gupshup CEO Beerud Sheth and VP of Marketing Srinivas Vijayaraghavan as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience here.
The ongoing pandemic has forced many traditional businesses to go online. Among other industries, food establishments have found that going digital is one way to survive. Since the pandemic, most countries have enacted strict regulations for restaurants, bars, and coffee shops. Serving fewer people in your business means you need to find innovative ways to connect with more customers and drive sales.
For restaurants, this would mean getting more direct business from customers, implementing touchless dining for safety, and owning customer relationships through marketing efforts. Another challenge faced by the food industry includes poor data management. This can have detrimental effects such as lost or delayed orders, inefficient tracking and execution of orders as they come in from customers.
Gupshup is transforming the F&B experience and how. We work with the world’s leading restaurants to help them engage with customers over 30+ messaging channels across commerce, marketing, and support.
COVID-19 has accelerated the movement of restaurants going online. There are many aspects of taking a restaurant online – ordering, payment, delivery and marketing. One of the key aspects of an online restaurant experience is a digital food menu. A digital food menu is not just a digital copy of a physical menu that a customer can access. It is an interactive interface that makes it easy for a customer to scan, identify and choose dishes that they like and order and pay seamlessly, either in-person or online.