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Everything That You Ever Wanted to Know about ISVs

We live in a hyper-connected, hyper-digital world that’s driven by software. In this world, software is everywhere – in computers and mobile phones, homes and factories, offices and laboratories. Software – powered by trillions of lines of code and complex inter-connected systems in the front and back ends – runs planes, cars, washing machines, airplanes, aeroplanes, and anything else you can think of. And Marketing Technology (MarTech) companies play a vital role in ideating, designing and bringing this software to its target audience. These MarTech companies are also known as Independent Software Vendors (ISVs).

So what does an ISV do? Why are ISVs important? What is an ISV partner and certified ISV?

This detailed blog will address all these aspects of ISVs and more.

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