Browse Category by P2A Messaging
Chatbots, Conversational Messaging, Messaging Channels, P2A Messaging, RCS

Role of P2A Messaging & Chatbot Directory

Business messaging helps brands to communicate with consumers and potential customers efficiently. With a single message through SMS, an enterprise can reach out to a large number of users. SMS for years have helped brands scale up their businesses and reach new users easily on their mobile devices. However due to GDPR and several other privacy policy updates around the world by various tech organisations and governments, collecting mobile numbers of users has become a challenge for enterprises. Users may also feel uncomfortable sharing their mobile numbers if they have never interacted with an enterprise previously.

According to a survey carried out by Pew, 79% of American users are somewhat concerned about how brands are using the data collected about them which indicates the skepticism of users around providing their personal details on an online platform.

So the question arises, “how do brands communicate with users on the most widely used device i.e. mobile phones?”

Continue Reading