Browse Category by Thought Leadership
Thought Leadership

2018 : The Year in Messaging

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By Beerud Sheth

Founder & CEO | gupshup.io

Dec 31, 2018

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence.

Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew rapidly a few years ago, the more recent and interesting phenomenon is the rise of “messaging as a platform” – a platform for developers and enterprises to engage their customers and build advanced conversational experiences. Messaging and conversational experiences are gradually transforming every aspect of the human-computer interface. Continue Reading

Thought Leadership

7 Ways We Use AI without Even Knowing It

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By Beerud Sheth

Founder & CEO | Gupshup

The rapid evolution of artificial intelligence (AI) has spiked anxiety within the general public. It’s understandable, as we are watching major corporations hand jobs off to robots while we see viral videos of robot dogs opening doors, foreshadowing the final conflict between man and machine.

But the reality is AI is already a part of our daily lives, and in such a way that it’s unlikely people would dream of giving up any of AI’s convenience. Artificial intelligence has, for example, saved you from an embarrassing typo; and it’s probably shaved a year off your timeframe to retirement. There’s so much more!

With that, here are seven ways AI is already helping you in ways you probably didn’t even know: Continue Reading

Thought Leadership

Bots Are The New Marketers

 
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By Beerud Sheth

Founder & CEO | Gupshup

With the rise of  “conversational experiences,” just about every business function—from marketing to commerce to support—must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with paying customers. Each of us soon will be experiencing this as a target, if we aren’t already.

 But it’s merely the latest phase in the evolution of marketing. The earliest phase was known “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing,” which meant creating interesting content and micro-targeting users via social media and large email campaigns. This newer phase involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

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Thought Leadership

Chatbots are the new HR Managers

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Beerud

By Beerud Sheth

Founder & CEO | Gupshup

Chatbots will continue to transform virtually every business function from marketing to sales to customer support. One of the other areas that we’ll see a major transformation is HR.

HR teams have a very challenging job with seemingly conflicting objectives: keeping employees focused and working hard while also keeping them happy and satisfied. HR teams are often held accountable for employee retention and churn without the ability to manage them directly. HR is expected to have a finger on the pulse of a very large employee base while operating with a very small team. HR teams find that their responsibilities are vast and the goals are high – there’s rarely enough time or resources to do justice to it all. Continue Reading

Chatbots, Conversational Messaging, Thought Leadership

Hospitable chatbots poised to transform the industry

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Beerud

By Beerud Sheth

Founder & CEO | Gupshup

 

“Chatbots are the ideal solution for unique challenges in hospitality”

Can computers be hospitable? Can software be warm, friendly, genial? The answer to these questions will determine the extent to which chatbots and conversational experiences will transform the hospitality industry. This article from Gupshup discusses the latest chatbots technology trends as it relates to the hospitality industry.

Training schools recommend that the attributes required to succeed in the hospitality industry include commitment, enthusiasm, teamwork, efficiency, flexibility, time management, organization, communication skills etc. Therefore, let’s explore how chatbots measure up across many of these dimensions.

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Conversational Experiences, Conversational Marketing, Thought Leadership

The Flow Bot Builder : A simple yet powerful approach to bot building

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Beerud

By Beerud Sheth

Founder & CEO | Gupshup

With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.

This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.
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Conversational Experiences, Conversational Marketing, Thought Leadership

Conversational Marketing : Bots are the new Marketers

Beerud

By Beerud Sheth

Founder & CEO | Gupshup

With the rise of “conversational experiences”, just about every business function — from marketing to commerce to support — is being redesigned to be conversational. In their eternal quest for better ROI, marketers have been eager to leverage this opportunity: conversational marketing.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing”, which meant creating interesting content and micro-targeting users via social media and large email campaigns. The next, new phase is conversational marketing, which involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

Continue Reading

Chatbots, Thought Leadership

Bots promise to make enterprise software invisible

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By Beerud Sheth

Founder & CEO | gupshup.io

July 14, 2016

Bots will soon transform the world of productivity tools, business workflows, and enterprise software. The change will happen incrementally, almost invisibly, until it redefines software completely. Remember the old story about boiling a frog?

Starting with mainframes and COBOL, each version of computing technology has been applied to the cause of automating, simplifying and codifying business processes. Enterprise software tools such as ERP, HR, CRM and accounting automate business workflows; create structured entities; divide it into roles; map it to specific screens, and create views for each individual user. The end user experience typically involves form-based UI for data input and reports for data output. Continue Reading

Bots, Chatbots, Thought Leadership

Proxy Bot : A powerful bot testing tool

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

July 5, 2016

When developing a cross-platform bot, one of the most frustrating challenges is the difficulty in testing the bot in-channel across multiple channels (such as Slack, fbm, Telegram etc). In-channel testing enables the developer to instantly review the end-user experience, speeding up the iterative dev-test bot lifecycle. This problem is even more acute for cross-platform bots since the testing has to be done on multiple messaging channels. Continue Reading