In the last few years, there has been a fundamental shift in the way consumers interact and engage with brands. Consumers no longer want to download numerous apps on their mobile phones to engage with brands. Over 80% of consumers have reportedly abandoned transactions in the last year because brands wanted them to install their app in order to do business with them. Today, Conversational Messaging Apps have transformed the way we communicate and are fast replacing websites and apps as the main interface between brands and consumers. Instant communication and connection have become the way of life.
With WhatsApp Business, its 1.6 billion-plus consumers who send more than 60 billion messages per day now have a chance to interact and engage with their favourite brands in the way they want. Retailers and e-commerce brands already leverage WhatsApp Business Accounts for pre-purchase and post-purchase journeys. With the introduction of WhatsApp Commerce, they can now power the entire shopping journey of consumers.
Let’s understand what WhatsApp Commerce is and how it works.
Activar tu cuenta en Gupshup es fácil, práctica y, sobre todo, va a traer múltiples beneficios a tu empresa.
Estás a 3 pasos de acceder a un Sandbox o ambiente de prueba ideal para automatizar procesos en tus chats de WhatsApp.
Desde el seguimiento de un pedido, optimización de procesos, tiempos y recursos humanos en la labor de atención al cliente e incluso para uso de la comunicación interna con tus empleados.
Technology has advanced our world at a rapid pace. According to some reports, it was estimated that by 2020, 50% of all jobs would be done by technology instead of people. While this may seem a little scary to some, the reality is that this technology will improve the quality of life of people in the workforce. Artificial Intelligence is already being used in fields such as healthcare, banking, restaurants, etc. These AI-powered solutions will be backed by chatbots, making customer interactions more accessible and more conversational.
The education industry is also undergoing a lot of changes. The traditional classroom is changing to include a lot of technology. With the ongoing pandemic, online classes seem the norm. There is heavy reliance on apps and websites for learning. AI and chatbots are also making their debut. With the advancement in technology, educational institutions are also trying to find innovative ways to boost student acquisition, improve conversations, answer student queries effectively, etc.
Se c’è qualcosa su cui i marketer e i team di supporto alle vendite di un marchio sono completamente d’accordo, è l’importanza della gestione dell’esperienza del cliente. E un aspetto importante di questo è il modo in cui i marchi comunicano con ogni singolo cliente; prima, durante e dopo una transazione di vendita. Non sorprende, quindi, che mentre le aziende sono passate al digitale, lo siano anche i punti di contatto con i clienti.
L’assistenza clienti dipendeva dall’interazione faccia a faccia, dal servizio in filiale o in loco. Poi è arrivato il momento dell’assistenza su chiamata, dell’IVR e dei servizi SMS per rendere le interazioni con i clienti più rapide e l’esperienza del cliente post-vendita più fluida. La natura mobile dell’assistenza clienti si è ora estesa al coinvolgimento in-app e WhatsApp.
Le aziende stanno adattando la gestione dei lead e le funzioni di servizio per raggiungere milioni di clienti ogni giorno tramite WhatsApp. Quindi, anche senza tornare all’app, i clienti possono comunque ricevere l’ordine e le notifiche relative al servizio della loro attività. Questa è un’impresa impossibile da raggiungere senza l’automazione, ed è qui che entra in gioco l’ API WhatsApp Business .
Thanks to prominent names such as SIRI and Cortana, many of us have become familiar with how it feels like to interact with machines. 2016 saw the rise of the Chatbot to much greater prominence. Chatbots are, for the most part, automated scripts that respond to queries.
Take for example CNN’s Facebook Chatbot
When you message CNN on Facebook, you’re greeted with a welcome script inviting you to ask the Chatbot about things that are happening. Once you type something in, the Chatbot extracts related news links for the topic requested that have been posted on CNN. This adds a new dimension to CNN’s capability on the social media space, in terms of usage, interaction as well as speed. Continue Reading
When you talk about chat, WeChat will invariably pop up in conversation. At 1.1 billion accounts and 650 million MAUs and hosting a multitude of services from paying your water bill, booking a doctor’s appointment, getting a McDonald’s delivery and even buying a car, WeChat is an exciting vision of how messaging could be the portal to all services in the future. Continue Reading