WhatsApp is one of the most popular messaging apps, used for both personal and business purposes. Organisations that use WhatsApp for business can leverage more benefits by integrating it with their CRM systems. Let’s start by understanding the basics of WhatsApp Business Accounts.
Two types of WhatsApp business accounts
- WhatsApp Business App
- WhatsApp Business API
A WhatsApp Business App Account is most useful for small businesses that comprise 1 to 6 employees, receive a low volume of customer queries, and require only one or two agents.
WhatsApp Business API is ideal for medium and large businesses with more than 11 employees, which frequently receive a high volume of queries from prospects, leads or customers.
The WhatsApp Business App is free and easy to install, which is why many businesses prefer it over the WhatsApp Business API. However, it will not work if a company has more than 11 employees, or has multiple users, or wants to create custom message templates. This is where the WhatsApp Business API has a comparative advantage.