Gupshup at MWC 2018


Abhishek Munian

Product Marketing | gupshup.io

Mar 06, 2018

Amidst the unexpected cold temperatures, Barcelona’s Fira Gran Via conference facility was host to another eventful MWC. The biggest mobile conference in the world saw many innovations, product launches and disruptive technologies at the display.

Gupshup was at Hall 8.1 – App Planet Stand 8.1H44. For the next 4 days from 26th Feb to the 1st of March, our team was doing the rounds addressing curious customers

WhatsApp Image 2018-02-28 at 7.21.06 PMOur team at MWC

WhatsApp Image 2018-02-28 at 6.20.08 PMThe crowd abuzz on Day 1

WhatsApp Image 2018-02-28 at 6.20.15 PMDay 3 at MWC

WhatsApp Image 2018-02-28 at 6.20.33 PMRenisha, our product head tackling customer queries

We received an overwhelming reception at MWC 2018

It is clear that companies are eying on the potential of messenger apps and messaging to expand their operations and streamline marketing activities. The most influential players are betting it big on messenger as the next frontier for marketing.

Another major trend observed was that of the biggest telecom carriers rooting for RCS services to replace traditional SMS.  RCS offers more flexibility and dramatically improves the quality of messages combining both the best of SMS and MMS.