Browse Tag by Bots
Bots, Chatbot, Thought Leadership

Why Bots Matter

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Beerud

By Beerud Sheth

Founder & CEO | gupshup.io

June 20, 2016

Bots are essentially the latest re-incarnations of apps and websites. Everything you did previously using websites and apps, you will now be able to do through bots, with the added capability of doing it right within your favorite messaging app.

Why do bots matter, you wonder? If bots do the same things as websites and apps, is it really that different? Why would users switch from using websites and apps to bots? Continue Reading

Chatbots, Thought Leadership

Dark bots : The cat-and-mouse game begins

dark bots

Beerud

By Beerud Sheth

Founder & CEO | Gupshup

The bot era is here, and the world has already begun to see its transformative potential. But like any technology, there will be bad bots as predictably as good ones. With every advancement, there are people looking to exploit it. Anticipating what they might do is key so that builders, developers, and users can prevent, preempt, and prepare. Continue Reading

Chatbots

Brands as chatty friends : Are chatbots ‘the beginning of a new Internet’?

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Craving a taco for lunch? No need to go to your nearest Taco Bell or even download the app. You can just summon TacoBot on messaging platform Slack and even get recommendations while you place your order.

Microsoft’s recent chatbot PR disaster notwithstanding, brands are on the cusp of a bot explosion. Marketers from Dutch Airlines KLM to beauty retailer Sephora are looking to capitalize on the time consumers spend on messaging apps like Facebook Messenger, Kik and Slack by developing their own automated messaging interfaces — which enable everything from financial transactions to personalized beauty tutorials. Continue Reading

Chatbots, Facebook Messenger, Thought Leadership

Chat­ Based Commerce – Retail’s Next Phase

WWD
By Beerud Sheth, Founder & CEO | Gupshup

During Facebook’s recent quarterly earnings call with investors, founder Mark Zuckerberg said the social media giant would begin expanding Facebook Messenger to more businesses after testing with companies such as Uber and Everlane. This type of commerce, sometimes referred to as c­commerce, (for chat­based commerce), allows business to interact directly with customers through a messaging service. Continue Reading

Chatbots, Conversational commerce

How chatbots are becoming the new ‘app’

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Why we should forget apps and embrace the oncoming bot revolution…

Similar to the desktop app in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and chat bots are promising to emerge as the next wave of new IT. The tech community widely sees the development as a once-in-a-decade paradigm shift with potential to create unlimited new possibilities. Continue Reading