B2C communication is both a science and an art. Technology platforms have evolved impressively over the past two decades, from newspaper advertising/flyers/billboards to TV, radio, internet, and mobile (correspondingly adopting mediums like search, social, SEM and SMS). These mediums are a boon for a marketer, both because of the unprecedented reach and data-driven capabilities they offer. But conversely, this has also brought in several pain points.
Customer engagement is central to business success. With everything going online nowadays, customers have come to expect fast, easy, and secure digital experiences. Customers no longer want to respond to emails, download apps, subscribe to pages, or like a page on Instagram / Facebook. Instead, they just want to buy a product, make the payment and carry on. This leaves businesses in a lurch as they have less interaction, reduced engagement and fewer opportunities to exactly understand the future needs of customers.
In such frictional scenarios, conversational messaging, powered by conversational AI, can play a vital role by utilizing the available information faster, automate communication and help deliver an enriched customer experience as well as gain a powerful competitive advantage.