Browse Tag by Digital assistants
Conversational Messaging

How will messaging apps impact marketing trends in 2018

Capturing customers

Sohan

Abhishek Munian

Product Marketing | gupshup.io

Feb 06, 2018

Digital assistants like Alexa, Google home and echo are increasingly becoming popular with consumers. Virtual assistants are aiding customers with day-to-day tasks like maintaining to-do lists, setting reminders and getting daily news updates amongst a plethora of other tasks.

Seasoned brand marketers have started taking notice of the power of conversations to drive marketing activities even though it’s just the early days of messenger marketing Facebook Messenger once a distant second to WeChat has advanced its messaging features while serving a global community. According to Facebook, 20 million out of the 70 million brands/pages are actively responding to consumer messages. Continue Reading