Browse Tag by Messaging channels
Messaging API

Single Messaging API for engagement across channels

Today all your consumers can be reached via different messaging apps. These messaging apps are the most widely used platforms by customers and brands alike. If your brand connects with them via messaging on the channels they are already on; it is easier to acquire them as customers, sell them products and services, and support them post-sale. Integrating with Gupshup’s Single API for messaging is the best way to go about this. Engage your customers on ALL the messaging channel(s) they are on.

Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging. Key messaging channels like SMS, WhatsApp Business, WhatsApp self-serv RCS, GBM, Telegram, and Instagram are supported. Messaging API forms the core of the messaging layer of the Gupshup Conversational Messaging Platform. Our platform handles 4.5 billion transactions every month at mission-critical levels of reliability and performance. System redundancy and a reliable cloud platform enable us to deliver SLAs with a 99.9% uptime and reliability guarantee.

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Conversational Messaging, RCS

Redefine rich-media mobile messaging with RCS

Mobile messaging has been in place for many years now. SMS was and is still quite popular when it comes to business messaging. However, newer channels with enhanced features are finding a place in the messaging domain. Rich Communication Services (RCS) is one such upcoming messaging channel emerging to be quite popular.

RCS is becoming the go-to messaging technology for enterprises looking for the most influential touchpoints to engage with customers and promote their brands. RCS is a new, visually appealing messaging channel that offers rich functionalities to engage more customer journeys. If you connect with your customers on RCS, it is easier to acquire them as customers, sell them products and services, and support them. Businesses looking to integrate RCS must consider Gupshup’s single API-based RCS business messaging solution.

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Chatbot, Telegram

Integrate 1-way and 2-way messaging with Telegram

The COVID-19 pandemic has brought in a new way of living for consumers and brands alike. Contactless shopping is the new buzzword. Add to this, the digitization of every commerce platform, businesses have their plates full with the task of engaging, retaining and making sales to customers amidst thick competition. Making sure to have a solution backed by conversational AI across multiple channels is the best bet for your business today.

If you connect with your customers via messaging, it is easier to acquire them as customers, sell them products and services and also support them. Conversations are more human than other forms of digital communication such as one-way SMS, advertisements, emails, etc. Connect with your customers on a highly engaging platform with an open-source API that focuses on privacy and security.

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Conversational commerce

Experience the power of Conversational Commerce for your business

It’s interesting to see how much commerce and the way businesses engage with their customers have evolved over the years. From marketing to sales to customer support, every function and platform has turned conversational. There’s more personalization and customization to aspects where customer interactions are involved. One of the major elements in these conversational experiences of a customer journey is Conversational Commerce.

What is Conversational Commerce?

Conversational commerce is a form of e-commerce wherein businesses and customers interact on digital platforms with the help of AI-powered assistants. This helps businesses create more direct engagements and indirectly generate more revenue by taking customers on a conversational journey through the purchasing and sales processes. Customers can easily discover products, place orders, pay for the orders and track these orders on one messaging interface.

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Conversational Support

Emergence of Conversational Support

An ideal customer support platform engages customers from the word go and offers a conversational experience that is personal as well as efficient at the same time. Gone are the days where a customer would hold on to a phone call in a queue just to get a query answered. A business would likely lose a loyal customer or never get a new customer onboarded in the first place.

Most customers these days wish to communicate with the brand in a conversational way to discuss their issues. Customers want real-time acknowledgement and resolution of problems, which traditionally has been a problem area with emails and IVR-based support desks.

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WhatsApp Business, WhatsApp Business API

WhatsApp Business API – Phone Number Migration

Businesses who have directly integrated with the WhatsApp Business API can now migrate their WhatsApp phone numbers from one Facebook Business Manager account to another. This allows flexibility to the businesses to offer the best experience to their customers.

Once the migration is complete, a phone number can still be attached to its display name, quality status, messaging limits, Official Business Account status, and any high quality message templates which have been previously approved. Phone number migration does not necessarily create any downtime in sending messages, and does not affect billing and invoicing.

The migration process is initiated by the Business Solution Providers and involves a source WABA (the account with whom the phone number is registered) and a destination WABA ( the account where the phone number will be migrated). Also, only Business Solution Providers and the businesses directly integrated with the WhatsApp Business API can perform the phone number migration. To know more about the WABA migration process in detail, read through this post.

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Smart Messaging, Smart Payments

Direct and secure AI-enabled payments via Smart Messaging

Today everything, from pre-sales, sales, to after-sales, – basically the entire commerce ecosystem – has gone online. Digital storefront, websites and apps contribute to the new age shopping experience. So why should payments stay behind? Online payment modes have been in place for a while, be it cards, net banking or e-wallets but have enterprises made sure that they get paid ‘online’ ‘on time’, every time?

Businesses that engage in credit payments for their services often face problems collecting payments from their customers. Enterprises end up spending a lot of money and resources in payment collection and debt collection. Traditionally, businesses send out payment reminders via messages to their customers. These have links that take customers to a page where they can choose to make payments then and there or at a later stage. But what if these payment messages being sent out were more actionable in nature? Imagine the links embedded on these payment messages allowed customers to make the payment in a single click, from right within their device.

Enter – 1-click Bill Pay

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Thought Leadership

2018 : The Year in Messaging


By Beerud Sheth

Founder & CEO |

Dec 31, 2018

As 2018 draws to a close, it’s a good time to take stock of the year in the world of messaging and conversational experiences. Unlike prior years, this one is characterized by less hype and more progress. Developers have been quietly working away, far from the madding crowd, as messaging volumes grow massively and conversational experiences continue to pervade every aspect of human existence.

Over the last few years, mobile messaging usage has exploded. It now dominates smartphone usage. While consumer communication grew rapidly a few years ago, the more recent and interesting phenomenon is the rise of “messaging as a platform” – a platform for developers and enterprises to engage their customers and build advanced conversational experiences. Messaging and conversational experiences are gradually transforming every aspect of the human-computer interface. Continue Reading

Conversational Experiences, Conversational Marketing, Thought Leadership

The Flow Bot Builder : A simple yet powerful approach to bot building



By Beerud Sheth

Founder & CEO | Gupshup

With the ubiquity of mobile devices, consumers want to be able to reach business anytime, anywhere. Also, they don’t want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams.

This requires businesses to have the infrastructure and teams to support always-on, instant chat with a large number of prospects and customers. This is driving the recent interest in conversational interfaces by marketers. Conversational experiences are set to transform virtually every business function from marketing to sales to support.
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Conversational Experiences, Conversational Marketing, Thought Leadership

Conversational Marketing : Bots are the new Marketers


By Beerud Sheth

Founder & CEO | Gupshup

With the rise of “conversational experiences”, just about every business function — from marketing to commerce to support — is being redesigned to be conversational. In their eternal quest for better ROI, marketers have been eager to leverage this opportunity: conversational marketing.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as “outbound marketing” and consisted of broadcasting key messages to vast audiences through media along the lines of print and television. The next phase was “inbound marketing”, which meant creating interesting content and micro-targeting users via social media and large email campaigns. The next, new phase is conversational marketing, which involves having one-on-one conversations with customers to ultimately build long-lasting relationships.

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