Today all your consumers can be reached via different messaging apps. These messaging apps are the most widely used platforms by customers and brands alike. If your brand connects with them via messaging on the channels they are already on; it is easier to acquire them as customers, sell them products and services, and support them post-sale. Integrating with Gupshup’s Single API for messaging is the best way to go about this. Engage your customers on ALL the messaging channel(s) they are on.
Interact and transact with your customers seamlessly across 30+ messaging channels using Gupshup’s Single API for Messaging. Key messaging channels like SMS, WhatsApp Business, WhatsApp self-serv RCS, GBM, Telegram, and Instagram are supported. Messaging API forms the core of the messaging layer of the Gupshup Conversational Messaging Platform. Our platform handles 4.5 billion transactions every month at mission-critical levels of reliability and performance. System redundancy and a reliable cloud platform enable us to deliver SLAs with a 99.9% uptime and reliability guarantee.
The COVID-19 pandemic has brought in a new way of living for consumers and brands alike. Contactless shopping is the new buzzword. Add to this, the digitization of every commerce platform, businesses have their plates full with the task of engaging, retaining and making sales to customers amidst thick competition. Making sure to have a solution backed by conversational AI across multiple channels is the best bet for your business today.
If you connect with your customers via messaging, it is easier to acquire them as customers, sell them products and services and also support them. Conversations are more human than other forms of digital communication such as one-way SMS, advertisements, emails, etc. Connect with your customers on a highly engaging platform with an open-source API that focuses on privacy and security.
Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.
So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business? Continue Reading
By Renisha Rowe
Head – Product Marketing, Management & Strategy | gupshup.io
May 2, 2017
Mobile has emerged as the leading channel that customers use to engage with businesses. The trend observed among customers using mobiles is that they exhibit an Omni-channel Messaging behaviour which means, being connected to multiple messaging media like SMS, email, voice and apps like Facebook Messenger and WhatsApp. They also expect personalised content across channels for an enhanced experience. These changing trends make it is essential for businesses to go where the customers are and grab their attention. Continue Reading
Product Marketing | gupshup.io
Nov 24, 2016
Bots are programs that interact through messaging. The reason why they are becoming popular today is because messaging is huge. Statistics show that Smartphone usage is decreasing in terms of the number of apps people use on a daily basis. People have reached an app fatigue. On the other hand, the usage of messaging apps has been on a rise. Basically, users have favored messaging as a medium and bots are just a mechanism for programs to get on to that medium and interact with users. Continue Reading
By Beerud Sheth
Founder & CEO | Gupshup
Messaging apps are the platform now — and bots are the new apps. Developers are starting to build these new messaging bots to solve a wide variety of problems. As they do so, these pioneering developers are faced with multiple choices. One of the most critical choices is which platform(s) to build their bot for (e.g. Telegram, WeChat, Slack, Twitter, Kik, or another)? Continue Reading
Upcoming Top Trends in Messaging
- Enterprise Messaging Apps
While messaging apps such as WhatsApp are incredibly popular with consumers, new apps are emerging to support enterprise requirements. Enterprise tools need to support large teams, advanced workflows, heavy collaboration etc. Enterprise messaging apps are easy to use, can be integrated with backend systems and make collaboration easier by keeping all conversations in one place. Enterprise messaging apps such as Slack, Cotap, Teamchat, etc are gaining rapid adoption in the market. Continue Reading
Why we should forget apps and embrace the oncoming bot revolution…
Similar to the desktop app in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and chat bots are promising to emerge as the next wave of new IT. The tech community widely sees the development as a once-in-a-decade paradigm shift with potential to create unlimited new possibilities. Continue Reading