Browse Tag by Messaging platforms
Smart Messaging

Smart Messaging is essential for customer engagement

Capturing customers


By Brinelle Kadam

Corporate Marketing |

Jan 30, 2018

Businesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.

So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business? Continue Reading

Chatbots, Conversational Messaging

Omni-channel Messaging APIs are changing the way businesses communicate

Omni-channel Messaging introductory pic


By Renisha Rowe

Head – Product Marketing, Management & Strategy |

May 2, 2017

Mobile has emerged as the leading channel that customers use to engage with businesses. The trend observed among customers using mobiles is that they exhibit an Omni-channel Messaging behaviour which means, being connected to multiple messaging media like SMS, email, voice and apps like Facebook Messenger and WhatsApp. They also expect personalised content across channels for an enhanced experience. These changing trends make it is essential for businesses to go where the customers are and grab their attention. Continue Reading


Gupshup & Cisco Spark integration – All you need to know!


Abhishek Munian

Product Marketing |

Nov 24, 2016

Bots are programs that interact through messaging. The reason why they are becoming popular today is because messaging is huge. Statistics show that Smartphone usage is decreasing in terms of the number of apps people use on a daily basis. People have reached an app fatigue. On the other hand, the usage of messaging apps has been on a rise. Basically, users have favored messaging as a medium and bots are just a mechanism for programs to get on to that medium and interact with users. Continue Reading

Thought Leadership

Building Bots: native or cross-platform?



By Beerud Sheth

Founder & CEO | Gupshup

Messaging apps are the platform now — and bots are the new apps. Developers are starting to build these new messaging bots to solve a wide variety of problems. As they do so, these pioneering developers are faced with multiple choices. One of the most critical choices is which platform(s) to build their bot for (e.g. Telegram, WeChat, Slack, Twitter, Kik, or another)? Continue Reading

Conversational Messaging

Upcoming Top Trends in Messaging

Top Trends

Upcoming Top Trends in Messaging

  1. Enterprise Messaging Apps

While messaging apps such as WhatsApp are incredibly popular with consumers, new apps are emerging to support enterprise requirements. Enterprise tools need to support large teams, advanced workflows, heavy collaboration etc. Enterprise messaging apps are easy to use, can be integrated with backend systems and make collaboration easier by keeping all conversations in one place. Enterprise messaging apps such as Slack, Cotap, Teamchat, etc are gaining rapid adoption in the market. Continue Reading

Chatbots, Conversational commerce

How chatbots are becoming the new ‘app’

The stack blog banner

Why we should forget apps and embrace the oncoming bot revolution…

Similar to the desktop app in the mid-80s, browsers and websites in the mid-90s, and mobile OS and apps in the mid-00s, messaging platforms and chat bots are promising to emerge as the next wave of new IT. The tech community widely sees the development as a once-in-a-decade paradigm shift with potential to create unlimited new possibilities. Continue Reading