Browse Tag by Mobile messaging
Conversational Messaging, RCS

Redefine rich-media mobile messaging with RCS

Mobile messaging has been in place for many years now. SMS was and is still quite popular when it comes to business messaging. However, newer channels with enhanced features are finding a place in the messaging domain. Rich Communication Services (RCS) is one such upcoming messaging channel emerging to be quite popular.

RCS is becoming the go-to messaging technology for enterprises looking for the most influential touchpoints to engage with customers and promote their brands. RCS is a new, visually appealing messaging channel that offers rich functionalities to engage more customer journeys. If you connect with your customers on RCS, it is easier to acquire them as customers, sell them products and services, and support them. Businesses looking to integrate RCS must consider Gupshup’s single API-based RCS business messaging solution.

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Smart Messaging

Smart Messaging is essential for customer engagement

Capturing customersBusinesses today are leveraging technology to connect with customers and accelerate responses. The best way to reach your customers is through mobile, and mobile itself is evolving into a thriving ecosystem with a multitude of channels and apps becoming accessible and relevant to consumers on their mobile devices. With over 1 Billion active users each on WhatsApp and Facebook Messenger, it’s clear that consumers love data messaging apps. Not just for personal communications, but for business communications as well. A 2016 Nielsen research study says 53% of consumers say they are more likely to shop with a business they can message.

So marketers, doesn’t this mobile messaging trend open up an opportunity to grow your business? Continue Reading