Conversational Marketing FAQ

A conversational marketing platform uses natural language processing to mimic human conversations. Using these conversations, the platform guides prospects to a satisfactory purchase decision. The conversational experiences can be personalized to the needs of each prospect and customer, delighting and guiding them through the sales funnel with a unique conversational experience. 

Conversational marketing platforms combine the capabilities of marketing entry points such as QR codes, AI powered marketing chatbots, integrations with your CRM, social media accounts, and other marketing automation tools to deliver a holistic marketing experience to your prospects.

Having said that, conversational AI can be used for a variety of non-marketing purposes as well. Examples include providing timely and relevant updates to customers and providing instant, smart support to existing customers.

Consumers today expect personalized experiences from brands. Mass marketing doesn’t have the same impact that it used to back in the day. Conversational marketing is one of the most useful tools for customer-centric brands that want to live upto the expectations of their audiences. 

Conversational marketing tools allow brands to have one-on-one conversations with their prospects to better understand their needs and guide them through their purchase journey. The Gupshup platform enables your business to do this with efficiency using AI-enabled marketing chatbots, integrations, and conversational advertising capabilities. With data driven personalisation, you can be sure that employing a conversational marketing platform will have a positive impact on your business.

Conversational marketing can be used to make your marketing efforts more interactive. For instance, you can place your QR code on the ad, or on the packaging of your products, or even on billboards. Whenever a prospect scans the QR code, they can be directed to a chat with your marketing chatbot. With AI capabilities, the chatbot can then guide prospects through your sales funnel automatically, leading them to a purchase decision without the need for human intervention. 

The best part is, these capabilities can be used on a multitude of messaging apps including WhatsApp, Viber, Instagram, and any other platform that your audience prefers.  Similarly, after integrating your conversational marketing chatbot with your CRM, it can be used to send payment notifications on WhatsApp, along with product recommendations, to create cross-selling opportunities.

While there are many reasons that contribute to the effectiveness of conversational marketing, the most pressing factor is personalization. Brands that use conversational marketing can deliver personalized experiences that focus on the needs of their prospects which significantly improves the chances of conversion. 

Think of it like this: instead of shouting your brand message or your business’ USPs at the masses, you will be able to focus on the unique problems that your business is solving for your customers. This way, it becomes easier to show customers and prospects how they, as individuals, will benefit from your business offerings. Since each conversation is personalized, it becomes easier for prospects and customers to imagine your product or service making their lives better and easier. 

Not to forget, conversational marketing also eliminates the unnecessary steps that prospects may have to take to find the right product or service offering on your website or application. The AI powered chatbot can send personalized recommendations based on their preferences, cutting the prospect’s conversion journey short.

If you have the basic ability to operate a smartphone, then you can quickly master our platform. The same goes for anyone on your team! You will also be delighted to know that our team offers 24*7 support, along with setup support to help you make the most of our platform.

Our AI-capable platform can be used to automate a variety of conversations. From interactions with your employees, partners, and vendors, to conversations that convert strangers into leads, the Gupshup platform can do it all on autopilot.