Over the last few years, shopping experiences of customers have evolved and so have customers’ behavior of how they should be able to interact with retailers. With the advancements in Conversational AI technology, speed and convenience are driving the consumer agenda today.
There are messaging apps and then there are mobile friendly online shopping sites which cater to the digitally savvy buyers. Artificial Intelligence, advancements in Machine Learning (ML), Natural Language Processing (NLP) and Natural Language Understanding (NLU) are taking conversational experiences to the next level. The concept of bringing a store to the customers, right where they are, is more real today. Brands that are moving towards conversational commerce with the help of AI powered chatbots are reaping the benefits of increased sales and loyal customer base.