CPGs wanting to reach users on their phones – especially the younger demographic – should make it easier for them to browse information and place orders. Three out of four teens regularly make purchases online, and the majority of them make these transactions from their phones. When it comes to social media, more than 50 million consumers engage with brands on Facebook alone each month, with at least 25% of those interactions happening via a mobile device (compared to only 2% in 2010).
CPGs who are looking for new ways to reach consumers can find just that by connecting with customers through their phones. And it doesn’t have to be expensive. It’s simple, quick, and effective! Most of the consumers anyways use their mobile devices to connect with their favourite brands. With so many people being on a messaging app at any given time, it makes sense why so many FMCG brands are using social media to connect with their customers.